Cinema is a bridge to promote the image of the country, people and culture of Vietnam. (In photo: International tourists visit Tam Coc, Ninh Binh ). (Photo: DAC LINH)
The film brought attractive scenes of Da Nang, Da Lat, Ninh Binh, Cao Bang , Ha Long Bay..., with 75% of the filming time in Vietnam.
According to statistics, in 2024, Vietnam will welcome 501,000 Indian visitors, nearly 3 times higher than in 2019 - the time before the Covid-19 pandemic; and in the first 6 months of this year alone, there were 337,500 Indian visitors to Vietnam, an increase of more than 40% over the same period last year.
Sharing at a recent meeting with leaders of the Ministry of Culture, Sports and Tourism, director Rahul Bali, the main producer of “Love in Vietnam”, commented: Vietnam is a wonderful country with beautiful nature, friendly people, and rich cuisine. The filming process of the film left many strong emotional impressions. It is expected that in August 2025, a new Bollywood film project called “Silaa” will start filming in Vietnam. This is the first Indian film to have scenes filmed in Son Doong - the world's largest cave wonder, combining many other famous tourist destinations such as Ha Long, Ninh Binh, Hoi An, Da Nang.
According to statistics, in 2024, Vietnam will welcome 501,000 Indian visitors, nearly 3 times higher than in 2019 - the time before the Covid-19 pandemic; and in the first 6 months of this year alone, there were 337,500 Indian visitors to Vietnam, an increase of more than 40% over the same period last year.
The expression of the “seventh art” has a special appeal to tourists. Many destinations around the world have become tourist attractions thanks to the influence of famous movies.
In our country, the relationship between tourism and cinema is also quite clear. The evidence is that after the movie “Indochina” was released, many places such as Ha Long Bay (Quang Ninh), Thai Hoa Palace, Tu Duc Tomb (Hue), Tam Coc-Bich Dong (Ninh Binh) have attracted more European tourists. In particular, the success of the blockbuster movie “Kong: Skull Island” has turned places such as Ha Long Bay, Phong Nha-Ke Bang National Park, Tam Coc, Van Long into bright stars on the Vietnamese tourism map…
According to a survey by the Booking.com platform, up to 55% of Vietnamese Gen Z are willing to visit a specific scenic spot they have seen in movies, TV shows...
Director of the Vietnam National Administration of Tourism Nguyen Trung Khanh stated that cinema is identified as an effective communication channel to spread the image of the country, people and culture of Vietnam, thereby attracting high-quality visitors and enhancing the position of the national tourism brand. In recent times, our country's tourism industry has taken many specific actions to gradually concretize the strategy of promoting tourism through cinema, such as: The program to promote Vietnamese tourism and cinema in the United States in September 2024; the workshop "Vietnam - Dynamic Asian market and new destination for international film crews", the program of Vietnamese Cinema Night at the 2025 Cannes Film Festival taking place in France...
To make Vietnam a bright spot on the global tourism-cinema map, the Department will focus on implementing a tourism-cinema connection strategy, aiming to create a favorable legal environment, enhance the capacity of the ecosystem supporting film production, promote public-private partnership, international cooperation and actively exploit the images of destinations that have appeared in films for tourism marketing.
Cinema is identified as an effective communication channel to spread the image of the country, people and culture of Vietnam, thereby attracting high-quality visitors and enhancing the position of the national tourism brand.
(Director of Vietnam National Administration of Tourism Nguyen Trung Khanh)
Many experts believe that in order to attract large international film crews to Vietnam, in addition to being ready to support in surveying the scene, connecting domestic service partners, ensuring security and safety, Vietnam also needs to have more flexibility, openness, and transparency in licensing, as well as have preferential policies on taxes and fees for film crews.
The tourism industry is also aiming to organize forums to promote tourism through cinema in India, first of all, a tourism promotion roadshow in some major cities, where many Bollywood filmmakers gather, scheduled to take place in September 2025.
DAC LINH
Source: https://nhandan.vn/dien-anh-kenh-truyen-thong-chien-luoc-cua-du-lich-viet-nam-post897384.html
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