According to the Vietnam National Administration of Tourism , although it is the low season for international tourism, the number of visitors in July has begun to increase compared to June (up 6.8%), especially from European markets - up 38%.
International visitors to Vietnam begin to increase despite low season
PHOTO: NHAT THINH
The Department of Tourism assessed this as a very positive signal showing the effectiveness of the open visa policy and a series of promotional activities of the Vietnam National Administration of Tourism and the Ministry of Culture, Sports and Tourism in recent times in 6 European countries (France, Italy, Switzerland, Poland, Czech Republic and Germany).
In terms of market size , China continues to be the largest market sending visitors to Vietnam with 3.1 million arrivals (accounting for 25.5%). South Korea ranks second, reaching 2.5 million arrivals (accounting for 20.7%).
The following markets include Taiwan (ranked 3rd - 737,000 arrivals), the US (ranked 4th - 522,000 arrivals), Japan (ranked 5th, 380,000 arrivals). The 10 largest markets for Vietnamese tourism also include Cambodia (401,000 arrivals), India (387,000 arrivals), Australia (324,000 arrivals), Russia (315,000 arrivals), Malaysia (304,000 arrivals). Russia continues to be the largest market in the European region and ranks 9th in the top 10 markets sending visitors.
Top 10 customer sending markets in the first 7 months of 2025 (thousand visits)
NATIONAL TOURISM OFFICE
Most markets recorded growth, with Asia up 22.4%, driven by major markets in Northeast Asia: China (+45.7%), Japan (+18.2%), Taiwan (+6%). However, the major market of South Korea fell slightly by 2.5%.
Nearby markets in the Southeast Asian region also grew well: Philippines (+99.1%), Cambodia (+54.4%), Indonesia (+12.2%), Malaysia and Singapore (+8.1%), Thailand (7.1%). The two potential markets of Australia and India continued to grow well, reaching 15.1% and 42.5%.
Meanwhile, European markets continued to grow well, including major markets such as Russia (+156.6%), UK (+22.2%), France (+23.1%), Germany (+17.2%), Italy (+25.9%), Spain (+14.9%), Sweden (+16.5%), Denmark (+14.1%), Belgium (+18.0%), Norway (+21.1%)...
The number of visitors from Poland and Switzerland increased by 44.8% and 15.8% respectively compared to the same period in 2024 thanks to the short-term visa exemption policy under the 2025 tourism development stimulus program issued by the Government in Resolution 11.
Previously, the World Tourism Barometer (May issue) of the United Nations Tourism Organization (UN Tourism) recorded that in the first quarter, Vietnam led the Asia-Pacific region in the growth of international arrivals (up 30% compared to the first quarter of 2024) and ranked 2nd in the recovery of international arrivals (up 34% compared to the first quarter of 2019). Globally, in the first 3 months of 2025, Vietnam ranked 6th in the growth of international tourist arrivals (up 30% compared to the first quarter of 2024) and ranked 4th in the growth of total tourism revenue (up 29% compared to the same period in 2024).
Experts believe that if the tourism industry achieves the target of welcoming 22-23 million international visitors this year, and at the same time has products and services for visitors to spend heavily, this will be one of the key factors promoting domestic consumption to become a driving force for economic breakthrough, helping Vietnam achieve the target of 8% GDP growth in 2025 and double-digit growth in the coming years.
Source: https://thanhnien.vn/khach-quoosc-te-un-un-den-viet-nam-bien-mua-thap-diem-thanh-cao-diem-185250806115635939.htm
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