Spreading Vietnamese stories and culture at Frankfurt Book Fair 2024

Sbooks Publishing House has just been invited by Ho Chi Minh City to join the Vietnamese delegation to attend the Frankfurt Book Fair 2024 (Germany).

The Ho Chi Minh City - Vietnam booth at the Frankfurt Book Fair opened on October 16 (local time). Here, Sbooks was honored to be allocated an area of 28 m2 for independent exhibition.

Ho Chi Minh City - Vietnam booth at Frankfurt Book Fair 2024. (Source: Sbooks)

With the goal of "Spreading intelligence", when given this opportunity, Sbooks immediately prepared a list of works named by Vietnamese authors, expressing national pride, to introduce to international friends.

Each book title is translated into English with a cover, displayed on a separate shelf at the Sbooks booth and has an English introduction.

Including the series Strategist by translator and author Duong Thu Ai, The Way of Business (Top 10 business books worth reading in 2023) and Mastering Destiny (Top 10 business books worth reading in 2024), the series Reverse Thinking and Open Thinking with a record of 500,000 copies published in the Vietnamese market, written by the founder of Sbooks.

In addition, there is also the Fire Dossier series by writer - journalist Lai Van Long , the Women's Character series by Dr. Vu Bich Ngoc, and the book Startup Consultant by the Southern Startup Advisory and Support Council.

Mr. Nguyen Anh Dung, founder of Sbooks: “We hope that these efforts will help the international community have a richer view of Vietnamese books; it is also an opportunity to introduce Vietnamese authors to the world , increase opportunities for copyright exchanges, and translate Vietnamese authors' publications into many other languages.”

Within the framework of the Frankfurt Book Fair 2024, Sbooks was introduced to work, talk, and share about the business's orientation goals in the publishing industry, expressing the desire to exchange copyrights with publishing representatives from Arab countries, Germany, Hong Kong (China), India, Japan, Korea...

Here, the unit introduced the BOOKAS audiobook application - a project that Sbooks has prepared for a long time for the goal of digital transformation in the publishing industry, responding to the spirit of national digital transformation.

Sbooks founder Nguyen Anh Dung at the book booth at the Frankfurt Book Fair 2024. (Source: Sbooks)

Mr. Nguyen Anh Dung expressed: “Having the opportunity to go abroad, I have come to know that many readers have the same expectations and hopes as me. That is, hoping that Vietnamese books will have the opportunity to go abroad, spreading the cultural atmosphere, social values, spiritual life and national values of the Vietnamese people.

In addition to displaying paper books, we also give away audiobook codes through QR scanning. Hopefully these efforts can open a new page for copyright exchange.”

Source: https://baoquocte.vn/lan-toa-cau-chuyen-va-van-hoa-viet-tai-hoi-sach-frankfurt-2024-290761.html