Vietnam tourism will be promoted through the Bollywood film "Love in Vietnam"

On the afternoon of July 29, in Hanoi, Deputy Director of the Vietnam National Administration of Tourism Nguyen Thi Hoa Mai had a meeting and worked with Mr. Rahul Bali, CEO of Innovations India Company (India), the main producer of the Vietnam - India film cooperation project called Love in Vietnam. The meeting focused on discussing the plan to coordinate the promotion of Vietnam tourism through cinema in the coming time.

Deputy Director of the Vietnam National Administration of Tourism Nguyen Thi Hoa Mai received and worked with Mr. Rahul Bali, CEO of Innovations India Company (India), the main producer of the Vietnam - India film cooperation project called Love in Vietnam (Photo: TITC)

Speaking at the meeting, Deputy Director Nguyen Thi Hoa Mai affirmed that cinema and culture are effective communication channels, actively supporting the promotion and advertising of Vietnam's tourist destinations. The Vietnam National Administration of Tourism highly appreciated Mr. Rahul Bali's cooperation proposal and is currently actively seeking solutions to promote the implementation of the tourism promotion project through the film.   Love in Vietnam .

The Deputy Director suggested that at the upcoming Vietnam Tourism Promotion Program in India, Mr. Rahul Bali will play a connecting role, inviting the participation of Bollywood directors, filmmakers and leading KOLs and influencers in India. Promotional content such as movie trailers, banners, posters, standees and TVCs promoting Vietnam tourism are expected to be integrated and shown in theaters throughout the film's release.   Love in Vietnam , thereby contributing to spreading the image of Vietnam to a wide audience of Indian and international audiences.

Deputy Director of Vietnam National Tourism Administration Nguyen Thi Hoa Mai speaks at the reception (Photo: TITC)

The Vietnam National Administration of Tourism also asked the producer to support providing some materials filmed in Vietnam from the film.   Love in Vietnam   to be shown at the Vietnam tourism promotion program in India.

In addition, the Vietnam National Administration of Tourism affirmed its support and readiness to participate in the Namaste Vietnam Festival 2025 - a major cultural and tourism event between the two countries. The Vietnam National Administration of Tourism will mobilize content creators, KOLs and influencers to participate in the festival, while promoting the image of Vietnam on personal media platforms.

Overview of the reception (Photo: TITC)

Mr. Rahul Bali said, the film   Love in Vietnam   will officially launch globally on August 29, 2025 in Mumbai. The film's promotional campaigns, including trailers, songs and behind-the-scenes content, will be widely released on YouTube, Facebook, Instagram and TikTok, and a 40-second Vietnam tourism TVC will be broadcast as part of the accompanying promotional campaign, reaching hundreds of millions of users in India. Mr. Rahul Bali also affirmed that he will actively mobilize the participation of Bollywood filmmakers in the Vietnam Tourism Promotion Program in India.

Mr. Rahul Bali, CEO of Innovations India Company (India), the main producer of the Vietnam - India film cooperation project called Love in Vietnam (Photo: TITC)

Regarding the Namaste Vietnam Festival 2025, he said that this is the 4th time it is held and he hopes that it will continue to be the largest cooperation platform between the two countries in the fields of cinema and tourism. The festival is scheduled to take place from October 4-12, 2025 in Hanoi, Ninh Binh, Da Nang, Da Lat and Ho Chi Minh City, with a series of rich activities from cinema, music , dance to seminars and tourism - trade connections.

The event will see the participation of delegations from many states in India, including representatives of state tourism management agencies, along with famous directors, actors and artists. Mr. Rahul Bali expressed his hope that the festival will attract a large number of Vietnamese localities and the public, thereby expanding cooperation opportunities and introducing Vietnam as an attractive destination for both tourists and the Indian film industry.

Vietnam National Tourism Administration

Source: https://bvhttdl.gov.vn/se-trien-khai-quang-ba-du-lich-viet-nam-thong-qua-bo-phim-bollywood-love-in-vietnam-2025073008111331.htm