The crisis did not start with the media.

Media expert Le Quoc Vinh affirms that the crisis does not start with the media - Photo: Le Bros

Mr. Le Quoc Vinh has just released his first book, a book on crisis management, which he has been an expert on for decades - Crisis does not start with the media.

The book shows how to solve media crisis

The book was officially sold on RIO Book platforms from June 24. This is a rare book on risk management and crisis communication written from real-life experience.

The book is written from the author's nearly 30 years of experience working in the field of media and journalism, directly accompanying many domestic and foreign businesses and corporations in handling crises that spread through the media.

The book provides guidance on crisis management methods, emphasizing three key elements: thoroughly resolving the incident, objectively controlling information, and acting humanely.

But first of all, the book helps readers understand public relations, which has long been misunderstood.

The book Crisis does not start with the media by Le Quoc Vinh - Photo: T.DIEU

If you value your own interests more than the interests of your customers, crisis will come.

Regarding the main message of the book "crisis does not start from the media", author Le Quoc Vinh said that many businesses and organizations often misunderstand that crisis starts from the media, leading to incorrect crisis handling.

Understanding the crisis only in the media will lead to the wrong way of handling it.

So many businesses, when dealing with a crisis, only try to remove or cover up negative information, thinking that the problem is solved. But that is not the case.

Such a way of handling the crisis will cause many consequences later, destroying the trust of the public and the community.

According to Mr. Vinh, the crisis does not start from the media reporting negative news about individuals, businesses, and organizations, but originates from the culture, business philosophy, and activities of individuals, organizations, and businesses.

Crisis is most likely to occur when a business only focuses on profit, prioritizing its own interests over the interests of its customers. This has the potential to cause a crisis.

When a crisis occurs, if we try to hide it by all means and avoid the media, the crisis will be more difficult to resolve and will leave long-term consequences.

To solve a crisis, we must solve it from the root, that is, solve the problems that led to the crisis, the problems that lie in the philosophy and culture of the business.

Source: https://tuoitre.vn/khung-hoang-khong-bat-dau-tu-truyen-thong-20240623173631739.htm