Vietnamese specialty fish sauce on supermarket shelves in the US
Báo Thanh niên•24/08/2024
Phan Thiet fish sauce specialty with the brand Lang Chai Xua officially hits supermarket shelves in the US.
Mr. Tran Ngoc Dung, Director of SEAGULL Company Limited, commonly known for the brand Lang Chai Xua fish sauce, said that he had just successfully exported a batch of products to his partner CTWS Group in the US.
Lang Chai Xua fish sauce is available in America
CTV
In this shipment of Lang Chai Xua, in addition to traditional products made from anchovies, there is also the Lang Chai Xua "3 in 1" vegetarian fish sauce, brewed from pineapple, soybean essence and Japanese Shiitake mushrooms. Mr. Dung said: "In 2 years of researching the US market, we feel that the trend of eating purely plant-based is clearly forming. This vegetarian fish sauce line has received very good feedback at Vietnamese markets in the US thanks to its delicious flavor that is no less than traditional salty fish sauce. Therefore, we decided that the first containers of goods must have vegetarian fish sauce". In addition, in this export shipment to the US, there is also Lang Chai Xua anchovy fish sauce concentrate. This is a truly traditional Vietnamese fish sauce product, brewed from large, fresh, fat anchovies in wooden barrels. Next to it is the Lang Chai Xua red-fleshed yellow anchovy fish sauce line contained in an ancient ceramic jar, braided with rope. This fish sauce is brewed with rare red-gut anchovies that live in nutrient-rich upwelling waters. Ms. Dziem Chinh, Chairman of CTWS Group, a business specializing in importing and distributing Vietnamese and Asian products in the US, said: In the US, the fish sauce market is dominated by manufacturers from Thailand and Hong Kong (China) because they have dominated the market early and are cheap because they are industrial fish sauce. "Of the 3 products that Lang Chai Xua brought to the US this time, I have high expectations for the vegetarian fish sauce product because in addition to the Vietnamese customer group, there are also local customers. This is a good choice for consumers who want to find a spice with a new and unique flavor. There are few vegetarian fish sauces produced by hand in the US, so the possibility of success of this product in the US is quite high," she emphasized. Previously, CTWS Group also imported and distributed many Vietnamese specialty products in the US such as: Ca Mau crab, soy sauce, Quang noodles, eel porridge, Ben Thanh market corn sticky rice...
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