Erling Haaland's partnership with the Norwegian Seafood Council (NSC) for 2.5 years as Global Ambassador for Norwegian Seafood marks an important step in promoting the world- class values that both he and Norwegian seafood possess.
Football superstar Erling Haaland is the global ambassador for Norwegian seafood
Erling Haaland is a footballer known for his disciplined lifestyle, with his diet always being carefully considered. He shared: “Norwegian seafood, with its world-class quality, has always held an important place in my life,” and emphasized that the best nutrition can help achieve the best results. This message from Erling Haaland is particularly noticeable in Vietnam, where Haaland has a large fan base. According to a survey conducted by the Norwegian Seafood Council (NSC), 89% of Vietnamese consumers know that footballer Erling Haaland is Norwegian. This is the highest level of recognition among markets where Norwegian seafood is promoted. According to the NSC, this widespread recognition shows that this is a potential and important market for Norwegian seafood. The cooperation between Haaland and the Norwegian Seafood Council is not simply about promoting products, but also about supporting a healthy lifestyle. Haaland’s success on the pitch is testament to the benefits of a disciplined, nutrient-rich diet. Nutrients such as omega-3 fatty acids, high-quality proteins, essential vitamins and minerals found in Norwegian seafood are integral to his diet, making Norwegian seafood a fitting choice for Erling Haaland’s ambassadorial role.
Erling Haaland has a scientific diet, full of nutrients.
NSC representative said that in the near future, NSC will organize the program "Cooking Challenge with Haaland", which is an opportunity for Vietnamese food lovers to show their creativity when using Norwegian seafood. Participants have the opportunity to win a jersey signed by Haaland himself.
Norwegian seafood products are labeled “Seafood from Norway” with Haaland's image.
Vietnamese consumers prefer Norwegian seafood with the brand “Seafood from Norway”
Norwegian seafood is loved by consumers globally for its taste, health benefits and commitment to sustainable fishing practices. In a world where environmental awareness is becoming increasingly important, Haaland’s ambassadorial role highlights the connection between healthy food choices and supporting sustainable practices. According to NSC, in Vietnam, Erling Haaland’s popularity and influence, along with his success story, make him the ideal ambassador to promote the health, sustainability and quality of Norwegian seafood. This partnership will enhance the position of Norwegian seafood in Vietnam, inspiring consumers to adopt a lifestyle that prioritizes their health and protects the environment for the future.(Source: Norwegian Seafood Council)
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