Vietnamese cuisine goes international, spreading to Michelin-starred restaurants

At the SIP Awards 2025, one of the most prestigious wine competitions in the United States, where every product is evaluated through the evaluation of real consumers, the excellent product Ruou Lang won 1 Double Gold medal and 2 Gold medals. This is the first time a traditional Vietnamese wine brand has reached this milestone, standing on par with long-standing names from Japan, Europe and North America.

While Rượu Làng made a splash overseas in July 2025, the brand has also gradually built trust in the home market. Now available in 9 provinces and cities across the country, Rượu Làng has found a solid foothold in places previously reserved for foreign wines: from trendy cocktail bars, boutique hotels to 5-star resorts and Michelin-starred restaurants.

Typically, at CoCo Dining, Village Wine becomes an indispensable part of the new "Travel" experience menu by Chef Vo Thanh Vuong, officially launched on July 1, 2025. If the "Ra Khoi" menu is a nostalgic journey of contemplation back to the roots, "Travel" takes diners on a wider journey, across the length of Vietnam, intertwining layers of emotions, memories and time.

Village Wine is proud to carry the Vietnamese spirit far and wide and be honored in the international arena. (Source: Village Wine)

Chef Vo Thanh Vuong shared: “This menu was created to take diners' taste buds beyond the everyday.”

Here, contemporary Vietnamese cuisine is reimagined, and Rượu Làng is not just a nostalgic touch, but a defining note, powerful and refined, present at the heart of this unique taste experience.

The resilience of Ruou Lang is also demonstrated through its impressive coverage speed. After just over a year, the brand has been present at more than 60 points of sale and this number will soon exceed 100 when Ruou Lang is officially on the shelves of leading supermarket chains. In the near future, Ruou Lang will appear at international airports, not only as a meaningful souvenir for tourists but also as a proud choice of Vietnamese people, carefully packaged to reach the world .

Village Wine is featured in CoCo Dining's latest experiential menu, "Travel" by Chef Vo Thanh Vuong, officially launched on July 1, 2025. (Source: Village Wine)

After gaining international recognition and establishing a solid foundation in Vietnam, Village Wine officially entered the next chapter: globalization.

Singapore was the first international destination, and the choice was deliberate. As a sophisticated, multicultural market where traditional liquors such as sake, soju and baijiu have flourished, Singapore is not only the place for Ruou Lang to appear, but also the place for the brand to be “placed”. This is where Ruou Lang is highly regarded for both its traditional values and its modern sophistication.

This is not simply an export story, but a story of positioning. Village Wine is not sent abroad as a souvenir for Vietnamese people living abroad, but is confidently entering top bars and restaurants to stand shoulder to shoulder with international spirits brands. And moreover, it is ready to be combined, enjoyed and honored as an equal competitor.

Beyond Singapore, Village Wine is now attracting interest from markets such as Japan, South Korea, Canada and the United States – where there is a strong interest in Southeast Asian flavours and authentic values.

From village recipe to global brand, the journey of Ruou Lang has just begun, but the mission of Ruou Lang is very clear: to distill the quintessence of Vietnam into each bottle of wine, and raise a glass with the world to honor the beauty of tradition./.

(Vietnam+)

Source: https://www.vietnamplus.vn/am-thuc-viet-vuon-tam-quoc-te-lan-toa-toi-nha-hang-sao-michelin-post1053820.vnp