Developing Vietnamese agricultural products and food in the digital age

20 Vietnamese enterprises seek business cooperation opportunities. November 22, Vietnam Foodexpo 2023 opens in Ho Chi Minh City.

Within the framework of the Vietnam International Food Exhibition 2023 - Vietnam Foodexpo 2023, on November 22, 2023, at the Saigon Exhibition and Convention Center (SECC) Ho Chi Minh City, the Trade Promotion Agency - Ministry of Industry and Trade organized a conference "Application of information technology and digital transformation in trade promotion with the theme: Vietnamese agricultural products and food in the digital age".

Làm gì để nông sản, thực phẩm Việt Nam phát triển trong kỷ trong kỷ nguyên số?

Overview of the conference on Application of information technology and digital transformation in trade promotion

The conference focuses on key objectives such as disseminating regulations, mechanisms, and policies on the application of information technology and digital transformation in trade promotion activities.

Thereby, creating a forum for experts and businesses to raise awareness of the need to promote the application of information technology and digital transformation in trade promotion activities in the food industry.

In addition, the conference aims to connect and share experiences in applying information technology and digital transformation in businesses in general and export promotion activities in particular.

From there, promote the image of Vietnam's national brand, brands and typical products of some food industry enterprises through the digital environment.

Phát triển nông sản, thực phẩm Việt Nam trong kỷ nguyên số

Deputy Minister of Industry and Trade Do Thang Hai delivered the opening speech at the conference.

Speaking at the opening of the conference, Deputy Minister of Industry and Trade Do Thang Hai said that with the theme "Vietnamese agricultural products and food in the digital age", this year's conference on applying information technology and digital transformation in trade promotion gathered leading domestic and international speakers and experts. The conference covered many topics on Vietnam's market development strategy and potential agricultural export products; new methods of trade promotion in the digital environment... to support Vietnamese enterprises to promote the consumption of agricultural products, increase the added value of exported goods....

At the conference, experts, speakers and businesses also shared, had in-depth dialogues, and multi-dimensional perspectives on promoting trade in the digital environment to boost transactions in the agricultural and food industry. At the same time, they shared methods and solutions for businesses to proactively approach new technologies and keep up with the trends of the times.

According to experts, despite facing many challenges, in general, Vietnam's export prospects, especially the agricultural and food industry to major markets, are always assessed positively. Many businesses have initially applied information technology and digital transformation such as: Expanding sales channels, increasing investment in digital technology , researching and developing products and building brands to promote trade and export growth.

Within the framework of the conference, a signing ceremony of a cooperation agreement took place between the Center for Information Technology Application and Digital Transformation in Trade Promotion (Trade Promotion Agency) and TikTok Vietnam to specify activities to support businesses, cooperatives, and business households in building and developing product and business brands and promoting exports.

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