The 2024 Ho Chi Minh City International Travel Expo (ITE HCMC) will take place from September 5 to 7 at the Saigon Exhibition and Convention Center (SECC), District 7, Ho Chi Minh City.
Ho Chi Minh City International Travel Fair Expected to Create 10,000 Business Meetings
At the press conference on the afternoon of April 11, the Organizing Committee said that ITE HCMC 2024 is expected to attract hundreds of international buyers from 40 countries and territories, creating about 10,000 business appointments to bring opportunities for direct exchange and contact between international and Vietnamese tourism businesses in the form of B2B. All international buyers must go through a rigorous selection process by the Organizing Committee to bring a prestigious fair in terms of both quality and number of attendees.
Ms. Bui Thi Ngoc Hieu, Deputy Director of the Ho Chi Minh City Department of Tourism, said that with the participation of state management agencies and prestigious domestic and international tourism experts, ITE HCMC 2024 Fair shared many practical solutions and breakthrough initiatives, contributing significantly to the process of raising awareness and commitment of the community to sustainable tourism, affirming the brand of the leading prestigious Fair in the region.
The highlight of this year's ITE HCMC 2024 is the High-Level Tourism Forum with the theme "Sustainable Tourism, Creating the Future", discussing the most effective strategies, policies and means to promote digital transformation, ensuring economic development, tourism is carried out in a sustainable and responsible manner, thereby building an effective linkage and coordination mechanism to mobilize resources to implement green transformation in the tourism and hospitality sectors, expanding the market for green tourism business models, smart tourism, etc.
In addition, ITE HCMC 2024 will be held in a combination of live and online exhibition formats. Along with the traditional live exhibition format for 3 days from September 5 to 7 at the Saigon Exhibition and Convention Center, there will also be a 2D online booth to meet the increasing demands of exhibitors and international trade visitors.
The 2D online booth will provide full information and images of products and services of exhibitors with many outstanding features such as: Live chat, email, appointment booking, helping international buyers and exhibitors easily find suitable partners. In addition, a mobile application will be built specifically for ITE HCMC 2024 to support visitors with product information, appointment booking, booth search, etc.
According to Mr. Duong Tri Dung, General Director of CIS Vietnam Advertising and Exhibition Joint Stock Company, the organizer of ITE HCMC 2024, the Organizing Committee has invited 227 booths, reaching 56.5% of the target of 400 booths. Of which, 10 international tourism promotion agencies; 2 airlines, Vietnam Airlines and Viettravel Airlines; 35 provincial and municipal management agencies; leading Vietnamese enterprises such as Saigontourist, BenThanh Tourist, Vietravel... have also registered to attend.
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