In the first 9 months of the year, Vietnam welcomed nearly 9 million international tourists , many markets recovered positively.
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| With many efforts to attract tourists and improve and enhance service quality, the tourism industry expects the number of international tourists to Vietnam to continue to increase rapidly in the coming time. (Source: VGP) |
According to the General Statistics Office, in the first 9 months of 2023, the total number of international visitors to Vietnam reached about 8.9 million, an increase of 4.7 times over the same period in 2022. In particular, September 2023 alone welcomed over 1 million international visitors, marking the third consecutive month that Vietnam Tourism welcomed over 1 million international visitors.
In terms of market size, South Korea continues to be the largest market sending visitors in the first 9 months of 2023 with nearly 2.6 million arrivals (accounting for 29% of total arrivals). The Chinese market has surpassed the 1 million arrivals mark, ranking 2nd. Taiwan (China) surpassed the US to take 3rd place with 575 thousand arrivals. The US ranked 4th with 548 thousand arrivals. Japan ranked 5th with 414 thousand arrivals.
In the top 10 markets, there are also 3 Southeast Asian markets: Thailand (351 thousand arrivals); Malaysia (333 thousand arrivals); Cambodia (289 thousand arrivals). Australia ranked 9th (283 thousand arrivals); India ranked 10th (278 thousand).
In Europe, the three largest markets sending visitors to Vietnam include: the UK (187 thousand arrivals), France (155 thousand arrivals) and Germany (142 thousand arrivals). Following is the Russian market with 88 thousand arrivals.
Regarding the recovery rate compared to the same period before the pandemic, some major markets have very good recovery rates: US (96.4%), South Korea (82.3%), Taiwan (85.3%).
Southeast Asian markets have recovered well: Malaysia (76.9%), Philippines (84%). In particular, some markets have even increased compared to the same period before the pandemic: Thailand (101.7%); Singapore (106.5%); Cambodia (267.1%). In South Asia, the Indian market has also had an impressive recovery (240%).
Optimistic signals also came from major markets in Europe: Germany recovered the best with 87.1%; Spain reached 82.4%; UK reached 78.9%; slightly lower were Italy (76.7%); France (71.9%).
However, the traditional Chinese market has only recovered 28.2%. Before the pandemic, the Chinese market accounted for nearly one-third of the total number of international visitors to Vietnam. During the 2015-2019 period, the number of Chinese visitors to Vietnam increased 3.3 times from 1.78 million to 5.8 million.
With the tourism industry entering the peak international tourist season in the last months of the year and taking advantage of the new visa exemption and e-visa policy effective from August 15, it is expected that the number of international tourists to Vietnam will continue to increase rapidly in the coming time.
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