Apple calls for lifting of Apple Watch ban in the US

Apple's response comes after the Apple Watch Series 9 and Watch Ultra were banned from sale in the US by the ITC for violating a patent on blood oxygen level (SpO2) measurement technology held by healthcare company Masimo. It will take at least two weeks before the company makes a decision on redesigning the banned smartwatch models, so Apple has been looking for ways to continue its business.

Apple says it will suffer irreparable damage from the ban on Apple Watch sales in the US

In explaining the request to lift the ban, Apple's attorney said the company would "suffer irreparable harm" if sales of the Apple Watch Series 9 and Watch Ultra 2 were blocked during the trial. "We strongly disagree with the ITC's decision and subsequent ban and are taking every step to resume supplying Apple Watch Series 9 and Watch Ultra 2 to U.S. customers as quickly as possible," a company representative said.

According to Apple's lawyer, the US Customs and Border Protection must make a decision by January 13 next year on whether the design update for the above smartwatch models will be allowed to return to the market.

Apple has reportedly begun to stop selling the Apple Watch Series 9 and Watch Ultra 2 in the US last week. The ban does not affect the lower-end Apple Watch SE models, which continue to be sold because they do not support SpO2 measurements. Additionally, devices that have already shipped are not affected by the ban. Retailers are allowed to sell existing inventory of the specified Apple smartwatch models, but cannot import new ones.

Masimo previously accused Apple of luring its employees, stealing its blood oxygen level measurement technology, and integrating it into the Apple Watch. Apple countersued Masimo's claims in federal court in Delaware, calling its rival's efforts "a ploy to clear the way" for its own smartwatch.

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