“Slow and steady”
Recently, on her personal Facebook, Ms. Vang Thi Thong - the owner of the homestay where the program Gia Dinh Haha was filmed in Ban Lien ( Lao Cai ) wrote a gentle but emotional thank you. "Thong would like to send my sincere thanks to the Gia Dinh Haha program. And what is more special is that Thong's family has access to a lot of new information and sharing from the cast members (actors participating in the program - PV). That has given Thong a valuable opportunity to be on air. The luckiest thing is that I not only get to participate in a meaningful program, but also can spread the simple, genuine image of myself and my family to everyone." The post attracted more than 61,000 likes and many comments, shares with lots of compliments and encouragement.
Through 4 episodes aired with the main setting at Ban Lien Pine homestay, the close, rustic, simple and hospitable image of Ms. Thong and her husband as well as many other families here has "touched" the audience. Episode 4 - the latest broadcast episode has attracted nearly 3 million views on YouTube and ranked 3rd in trending. Some previous episodes also reached 3-5 million views. However, beyond those statistics are the real values that the program brings to the lives of local people. Since the end of June, after the new program aired, Ms. Thong announced that her homestay was fully booked in July, with only a few days left in August and September. Many tourists who want to experience life in Ban Lien continuously texted to book rooms and reserve seats. “We make reality shows not only for the audience to watch, but they will also see the artists' experiences and connections with the people,” said a representative of the production unit of the program Gia Dinh Haha.
Recently, many television programs have gone beyond entertainment to make practical contributions to the community. In the episode recorded on the afternoon of July 6 in Da Nang , the program Vietnamese Family Home called for donations of 332 million VND from local audiences, breaking the record of the same morning (over 318 million VND). After 3 days of recording here, the program received 3.2 billion VND to send to 18 families with orphans and children in especially difficult circumstances. The program also set a record of the total amount of money received by a character after the recording session, about 250 million VND.
The heat is back
Recently, many entertainment programs on television have continuously attracted attention for many different reasons. From programs with a new format "movie in a show" (integrating movie elements into a TV show - pv) such as Accelerated Arena, gathering famous contestants such as Em xinh say hi, or familiar family themes such as Mom away from home, dad is superman... all attract a large number of viewers and interactions on social networking platforms. Even programs like Running Man season 3, although only teasing the first few information, have attracted a lot of attention from the audience.
Meanwhile, programs like Vietnamese Family Home, although not explosive in terms of communication and discussion on social networks, thanks to its humane message, promoting community spirit, instead of focusing only on entertainment, have created positive connections with the audience. Participating in the recording of 2 episodes in 2 different roles: guest artist and MC leading the program, Huynh Lap said: “I hold the microphone very lightly but know that the responsibility is very heavy. The most difficult thing when being the MC of Vietnamese Family Home is to lead and connect the exchange and playing parts so that the audience's emotional flow is not interrupted. This is a program that focuses on charity, full of love and emotion.”
However, contributing to the heat of the programs besides meaningful, attractive, close content, suitable for the audience's taste are methodical communication campaigns. For example, Vietnamese Family Home has more than 10 different communication channels, regularly posting articles to maintain interaction. With programs with the participation of artists, the resonance is even greater. According to an article shared about the last breakfast at Ms. Thong's homestay by Jun Pham, it attracted more than 93,000 likes, hundreds of comments and shares. Catching up with the heat, in addition to the official program, producer Yeah1 also launched a derivative series Gia Dinh haha.
Source: https://www.sggp.org.vn/chuong-trinh-truyen-hinh-suc-hut-tu-gia-tri-that-post803659.html
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