Toyota Camry 'discontinued' in its home country due to sluggish sales

Toyota has officially announced that it will stop producing Camry for domestic customers at the end of this year. However, this model will continue to be produced for export.

The Camry, named after the Japanese word for “crown,” is produced primarily in the United States, China, and Japan. Like the Corolla, the sedan is Toyota’s global flagship. It’s still enjoying steady demand in many markets, with global sales in 2022 expected to be around 600,000. However, the Japanese market is a different story. Less than 6,000 Camrys were sold there in 2022, partly due to a shortage of parts.

Therefore, Toyota has determined that Camry has fulfilled its role in Japan and will focus on improving this model for the international market. According to data from Toyota and MarkLines, globally, Camry is present in more than 100 countries and territories, with cumulative sales of more than 21 million units by the end of 2022. Toyota completely redesigned Camry and launched the current 10th generation model in 2017. Considering the current car life cycle is about 7 years, the period 2023 - 2024 is a reasonable time for Toyota Camry to move to the next generation. The new Camry is expected to take the shape of the Crown and Prius crossovers.

Although sedans have begun to decline as consumers find SUVs and pickups more fun and practical, the Toyota Camry may still hold out. In the US, the Camry is particularly popular, where it has sold more than 13 million units. American consumers love the Camry for its reliability, ease of operation and spacious interior. In Vietnam, the Camry is the best-selling D-segment sedan.

Vu Tung