According to the Ho Chi Minh City Department of Tourism , after 10 days of organization with nearly 20 activities within the framework of the event, the Ho Chi Minh City River Festival 2024 attracted about 4.5 million city residents and tourists to participate and interact directly in the festival's activities.
The total number of visitors to Ho Chi Minh City from May 31 to June 9 was 1,301,000, of which 121,000 were international visitors and 1,180,000 were domestic visitors; tourism and service revenue reached VND4,250 billion. The average room occupancy rate at accommodation establishments in District 1 increased by 20% compared to normal.
In addition, according to a report by the Ho Chi Minh City Department of Tourism, the number of customers of waterway businesses ( food , transportation, etc.) increased by an average of 20% compared to the daily number of customers. At the same time, according to records from waterway service businesses, after the first River Festival in 2023, the number of waterway customers increased by an average of 25-40%.
The city's Department of Tourism also said that, according to reports from travel agencies, the number of visitors during the Festival increased by 40% - 50% compared to normal; many tourist attractions also reported an increase in visitors compared to the same period, of which the Ho Chi Minh Museum increased by 103%, the Cu Chi Tunnels increased by 423%, the War Remnants Museum increased by 21%... showing the positive effect that the River Festival brings to the city's service and tourism industry.
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Foreign visitors enjoy activities within the framework of the 2nd Ho Chi Minh City River Festival. |
In addition, the Festival has created a strong "wave" of response on newspapers, social networks and domestic and international media channels. The event also received visual communication support through LED and LCD screens nationwide with more than 13,000 screens/750 million views within 15 days (average 50 million views/day). The event also attracted more than 43 million likes and views on social networks.
With that result, the Ho Chi Minh City River Festival has created a cultural tourism product, contributing to positioning the tourism brand of Ho Chi Minh City - a "River City with rich identity - City of festivals". The festival has contributed to promoting the image of the land, people, cultural identity, and typical culinary tourism activities of Ho Chi Minh City.
Source: https://nhandan.vn/hon-100-nghin-luot-khach-quoc-te-den-tp-ho-chi-minh-trong-thoi-gian-dien-ra-le-hoi-song-nuoc-lan-2-post813959.html
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