Kaspersky continues to maintain its growth momentum in Vietnam. The company is constantly expanding its operations, renewing its product portfolio and promoting the application of modern technology to meet the increasing security needs of both individual users and businesses. With a growth rate of 20%, far exceeding the regional average of 4%, Vietnam has also become Kaspersky's most prominent market in Southeast Asia.
Kaspersky’s breakthrough in Vietnam came from both the consumer and business segments. In the individual customer segment, revenue increased by 16% thanks to users’ increasing interest in protecting data security in the digital environment. In particular, the three product lines Kaspersky Standard, Kaspersky Plus, and Kaspersky Premium recorded outstanding growth of 110%, the highest in the entire Southeast Asia region.
“Kaspersky’s success in Vietnam in 2024 has exceeded our expectations and reinforced our belief in the long-term potential of the market. Another encouraging point is that both individual users and businesses are becoming more proactive in protecting digital security,” said Ngo Tan Vu Khanh, Country Manager of Kaspersky in Vietnam.
In addition to products, Kaspersky's security services in Vietnam have also been strengthened over the past year. Specialized services include Kaspersky Managed Detection and Response (MDR), Incident Response, and Compromise Assessment.
Globally, these three services recorded growth rates of 18%, 20% and 271% respectively. Bringing these service models to the Vietnamese market will contribute to improving protection capacity for key sectors, especially in the context of increasingly sophisticated and unpredictable cyber attacks.
Source: https://www.sggp.org.vn/kaspersky-viet-nam-tang-truong-20-post802453.html
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