Expectations from the model street
In 2016, Le Trong Tan Street (Khuong Mai Ward, Thanh Xuan District) was selected as the first pilot model street in Hanoi with the roadway being widened 3 times, the length being extended to more than 1.5km, the starting point intersecting with the extended Ton That Tung Street, the end point intersecting with the road east of Lu River.
The street is also planted with more trees and signs are synchronized with the same color and size.
Specifically, businesses are required to design signs in two basic colors, blue and red. Advertising signs must be 3.2-3.3m above ground level, and the height of the signboard must be 1.1m. The length depends on the facade and is arranged alternately.
Model street when it was first formed.
The implementation of the above street has raised many questions about its feasibility and effectiveness at that time.
At that time, Thanh Xuan district leaders believed that with the success of the Le Trong Tan model street, Thanh Xuan district would carry out similar work on Nguyen Trai street (from Nga Tu So bridge to the end of the district's administrative boundary), to turn this street into a model street.
Model street deviates from standard after 8 years
However, after 8 years of implementation, on Le Trong Tan street, according to According to Nguoi Dua Tin, most of the signs have been replaced.
According to observations, along this street, the advertising signs of the stores are of different sizes, colors, and designs. The signs that are regulated by the model with 3 main colors (blue, red, white) have almost disappeared.
Billboards appear messy with different shapes, colors, and sizes, unlike the early days.
Talking to Nguoi Dua Tin , some shop owners on this street said that at first when wearing the "uniform", the number of customers and revenue decreased because it was difficult for buyers to find the address because all the houses looked the same green and red.
Sidewalks are encroached upon by many shops to serve business activities.
According to some local residents, if all signs are the same, with the same color, it will be difficult for passersby to recognize them, "it's all green and red, it's very dizzying to look at". Moreover, color has become an important feature in identifying a brand. If all signs are the same, what's the point of advertising?
Walking along Le Trong Tan Street, the sidewalks in front of the shops have been renovated, but they are also used for parking, or even become business spaces for shops, making the landscape of this area messy and unkempt.
The signs "No littering on sidewalks and roads" and "No encroachment on sidewalks" are ignored by people and no one obeys them.
Household waste is always thrown on the street by people.
The model streets after 8 years look no different from normal streets, even messy with all kinds of signs, billboards of the wrong size, blocking pedestrians much more.
From here, we can see the laxity of the authorities and local management, which has made Le Trong Tan street messy and dirty due to the encroachment of shops.
Source: https://www.nguoiduatin.vn/ha-noi-khu-pho-kieu-mau-lech-chuan-sau-8-nam-204240818174443544.htm
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