Information from the Vietnam National Administration of Tourism (Ministry of Culture, Sports and Tourism) shows that 2023 is a year of strong recovery for our country's tourism.
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| The capital Hanoi is one of the famous tourist destinations in Vietnam. (Photo: N. N) |
According to Google's market trend tracking tool, the number of international visitors searching for Vietnam tourism in 2023 will achieve a growth rate of over 75%, ranking 6th globally; above Thailand (10), Indonesia (11), Malaysia (12) and the Philippines (14).
Top 10 markets with the most searches for Vietnam tourism include: US, Australia, Japan, India, Korea, Singapore, UK, Germany, Malaysia and Thailand.
The most searched destinations, besides Ho Chi Minh City and Hanoi, are two famous beach tourism destinations: Da Nang and Phu Quoc ( Kien Giang ). Followed by Hoi An, Nha Trang, Da Lat, Hue and Phan Thiet.
International media agencies, magazines, and travel websites have repeatedly honored many attractive destinations of our country, contributing to promoting the beautiful image of Vietnamese tourism around the world.
Among them, Ha Long Bay is the most spectacular sunrise and sunset destination ( Travel+Leisure ); Hanoi is the most beautiful destination in Southeast Asia ( The Travel , Canada); Ha Giang is one of the 52 great destinations for tourists in 2023 ( The New York Times , USA); Vietnam is a great destination for family vacations ( The New Zealand Herald ); Ninh Binh is one of the best destinations in 2023 ( Forbes ); Vietnamese bread is among the best in the world ( CNN Travel ); Sapa is one of the most beautiful small towns in the world ( Condé Nast Traveler ); Vietnam's broken rice is in the top 10 best rice dishes ( TasteAtlas )...
Vietnam National Administration of Tourism stated: In 2024, the global tourism industry will still face a number of difficulties and challenges. Domestically, the socio-economic situation is stable, the economy continues to grow, inflation is controlled, but there are still difficulties and challenges due to the impact of the international market.
The risk of disease still exists; natural disasters, storms, floods, impacts from climate change... continue to develop abnormally, greatly affecting production, business and people's lives.
According to the forecast of the World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC), international tourism activities will fully recover by the end of 2024, on par with 2019.
But the recovery is uneven across regions. The needs of international tourists are constantly changing, requiring increasingly high product quality, experiences, diversity and uniqueness.
The number of international visitors to Vietnam is forecast to reach the same level as in 2019. Domestic visitors will continue to grow but at a slower pace. The trend of applying information technology, artificial intelligence and digital transformation will promote the formation of new ways of traveling; the process of entrepreneurship and innovation will become increasingly evident.
In 2024, the tourism industry strives to welcome 17-18 million international visitors; serve 110 million domestic visitors (of which about 72.5 million are staying guests). Total revenue from tourists will reach about 840,000 billion VND.
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