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"Young jackfruit sent down, flying fish sent up"...

In the process of building the country today, on the S-shaped strip of land, there are two lands that seem far away but have begun to be closely connected: Dak Lak - the "capital" of Vietnamese coffee and Phu Yen - the land of "yellow flowers on green grass".

Báo Đắk LắkBáo Đắk Lắk13/07/2025

Therefore, this merger not only connects winding roads but also serves as a starting point to build a trade bridge where the scent of the forest blends with the taste of the ocean.

I have a friend from the old Phu Yen , who is generous like a coastal person, sometimes sends gifts from his hometown, saying that it is to “eat for the sake of eating”, but sometimes it is a box of fresh seafood, sometimes it is dried fish, dried shrimp, and all kinds of fish sauce… I also send back durian, avocado, jackfruit… a little bit of the fragrant heart of my hometown. The gifts from my hometown just follow the trips “up the mountain, down to the sea” are fruits from home gardens, fish, fish sauce jars, but they make the sender’s heart happy. Each shipment is filled with the love of friends. I know that what each person receives is not only food to “look at and enjoy” but also pride in the products of their hometown…

Photo: Cong Dinh
Dak Lak - Phu Yen, connecting sea and forest.

Now, when Dak Lak - Phu Yen come together, it is not just a diplomatic gift anymore, all the hometown products chosen to send carry not only the "brand" value of delicious hometown dishes but also the culinary culture and history of the land that everyone wants to hold on to.

Not only “young jackfruit sent down, flying fish sent up”, the trips down to the sea and then back to the mountains bring “durian sent down, tuna sent up…”, each delicious dish just carries the breath of the great forest, the passionate scent of the land, the sweetness of each fruit to the coastal city. On the contrary, you bring the salty breath of the sea, the heavy affection of the old Phu Yen people, to send to the new homeland.

From the story of durian, coffee or young jackfruit to flying fish and tuna exchanged back and forth, it can be seen that the culinary map after the merger has also begun to be repositioned with a new brand, with a series of famous specialties that delight people. The space is large, the geographical map is larger than before, so the cuisine also opens up many irresistible sweet flavors. This richness will create a resonant value to elevate tourism in the new Dak Lak province, to spread identity together.

From the sentimental diplomatic gift to the harmony of cuisine to tell cultural stories through each specialty, I think of the cultural exchange of people in the new context. Old Dak Lak is a place that "holds back" people from far away places. Previously, the province had up to 49 ethnic groups from many rural areas across the country choosing to make a living and work. In this historic merger, Dak Lak province has welcomed the long-standing maritime culture of the "people of Xu Nau", together with the unique cultural resonance that anchors each person's soul.

The fragrant homeland of Dak Lak welcomes beloved children to settle down, integrate culture into the new flow and join forces to make the homeland glorious. Certainly, the existing cultural values and deep humanity of the sea and forest will be nurtured and promoted so that the new homeland of Dak Lak will absorb more flavors, captivating people.

Source: https://baodaklak.vn/xa-hoi/202507/hinh-mit-non-gui-xuong-ca-chuon-gui-len-81d135c/


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