Expanding cooperation in producing Vietnamese radio and television programs

Central and local TV stations and some Korean TV stations participated in the event, which was held in a combination of live and online formats.

According to the report presented at the Workshop, the Ministry of Information and Communications is promoting digital transformation activities in all fields, especially journalism and media. Currently, about 45 Vietnamese radio and television stations have issued digital transformation strategies, about 41 stations have arranged their own personnel to develop digital content/do digital transformation work, and about 30 stations have deployed their own digital infrastructure, built applications and platforms, and about 15 stations have applied AI in program production.

Many opportunities for cooperation in producing high school programs between Vietnam and Korea. (Photo: Vietnamnet)

Effectively implementing digital transformation of the press will help stations make a strong change. Strengthening communication on social networks is considered vital and mandatory content in the next development period of stations. From developing good content and putting content on digital platforms, moving towards a business model in the digital environment, gradually mastering the platforms.

AI is one of the key technologies in digital transformation. The use of AI in content development, production access, expertise and newsroom management is something that many news organizations want to support.

However, local TV stations admit that they are still lacking and weak in human resources for content production, and hope that the Ministry of Information and Communications will act as a bridge to support human resource training, improve professional skills and learn how to use new technologies and techniques. The stations also reflect that to produce a good program, purchasing copyright and investment is very expensive, so financial support or access to new technology is extremely necessary.

Mr. Hong Jong Bae - Director of the Broadcasting Department, Korea Communications Authority (KCA), shared the regulations and laws related to the field of PTTH in this country. Accordingly, the Korean Government has issued 6 PTTH strategies and more than 100 specific tasks to realize them. In which, AI is widely applied in content production activities in all stages, from planning, production to marketing and distribution.

For example, AI can analyze the needs and TV viewing habits of viewers to automatically and appropriately deliver advertising videos . This technology can also create subtitles, translate, or process languages completely automatically.

Besides AI, a series of new technologies are being applied in the production of high school programs and movies, notably Xtended Reality (XR).

Regarding cooperation between Vietnamese and Korean TV stations, representatives of Korean TV stations said that the most important factor is to provide new content based on a deep understanding of market needs.

By cooperating with each other, the parties will develop their strengths, thereby expanding the genre and distribution area. Korean TV stations hope to continue to cooperate in joint projects with Vietnamese TV stations and receive attention and support from Vietnam.

G.Khanh

Source: https://www.congluan.vn/mo-rong-hop-tac-san-xuat-chuong-trinh-phat-thanh-truyen-hinh-viet-nam--han-quoc-post312054.html