When launching his debut album called Anh bo vai recently, young singer Vuong Binh and his team have made the most of the product's content as well as the image he wants to aim for. Specifically, with the goal of introducing an emotional voice that can share emotions with young listeners, the team informed the audience that when they call the pre-prepared hotline, they will hear the male singer's greeting along with short music clips of songs from the album as an "emotional switchboard". Vuong Binh said that after only 5 days of release, the switchboard has recorded more than 1,000 calls. In addition, the link for the audience to share their stories has also received more than 100 stories from all over.
AMEE's exhibition is part of the promotion of EP MỘNGMEE, where the audience can better understand her inspiration for this project.
The practice of combining series with products to highlight the passion for the project or the story behind it is also applied by many artists. When releasing her debut album "Bộc vô con gió", singer-songwriter Vy Vy invited many colleagues such as Hoang Dung, Jun Pham, Ai Phuong... to participate in the series Behind the song to share behind-the-scenes stories, thereby more clearly expressing her personal character as well as her music . To promote the recent SKYNote live concert, Quoc Thien recreated his journey from being crowned Vietnam Idol to his success these days, helping the audience look back on his development journey and see that he himself has accompanied him on that journey. Duc Tri - Co doi thoi's live concert recently also had an impressive way of promoting by organizing a contest to cover the theme song on the TikTok platform, thereby attracting a large audience to participate, maintaining the heat for the night.
At the same time, the expansion of the music "ecosystem" is also thoroughly implemented. This is the method applied by many artists for products with passion and special "concepts". Most recently, AMEE organized an exhibition related to the creative process of her EP MỘNGMEE, thereby helping the audience who want to learn more about the product as well as love installation art to fully enjoy the story she wants to convey. Previously, artists such as Suboi, Hoang Quyen, Toc Tien, Dat G, VP Ba Vuong... have implemented the above method and also received a lot of attention.
It can be seen that new promotional initiatives have helped maintain the appeal of the products, through which the overall story of the project and the artist is also clearly expressed, both enhancing the audience experience and helping to prolong the appeal of the product.
Source: https://thanhnien.vn/muon-cach-quang-ba-san-pham-am-nhac-185241208223308226.htm
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