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Premier League partners with major technology companies to enhance the experience. Photo: AFP . |
The Premier League is expanding its global influence by partnering with major tech companies, aiming to boost international fan engagement and expand revenue beyond the UK.
For the new season, the world’s most expensive football league has signed a strategic agreement with Microsoft and Adobe. The two American technology giants will provide artificial intelligence (AI) tools to personalize the fan experience. Users can look up real-time data, access match videos and design content to share on social media.
One notable development is Microsoft’s AI chatbot Copilot, due to launch later this year, which will help Fantasy Premier League players pick their squads, while Adobe’s Firefly toolkit will create custom jerseys and logos for their fantasy teams.
The change comes amid a surge in Fantasy Premier League players, with more than 1 million new users signing up on the first day of the restart, bringing the total number of fantasy managers to more than 12 million.
The Premier League hopes the high-tech integration will encourage fans to subscribe to streaming packages, buy official merchandise and engage more with clubs. Both Microsoft and Adobe have become official sponsors of the league, along with Coca-Cola, Guinness and Barclays.
According to Simon Morris, Vice President of Global Marketing at Adobe, fans today not only want to watch the game, but also want to participate in the creative journey and connect with their favorite team, even if they live thousands of miles away from the stadium.
The league says it now has about 1.8 billion fans worldwide, with more than 600 million new fans joining in the past five years. Revenue from international broadcasting rights, including a $450 million -a-year deal with NBC, exceeds domestic revenue.
The Premier League is also investing heavily in emerging markets. It has recently opened offices in Shanghai and Mumbai, launched a global online store and held a summer friendly in the US featuring Manchester United, Everton, West Ham and Bournemouth.
The Premier League earned €2.1bn from overseas broadcasting deals last season, more than the combined international revenues of the Spanish, German, Italian and French leagues, according to Enders Analysis. That figure is expected to rise by 29% over the next three years, driven by growth in markets such as Southeast Asia and Northern Europe.
While domestic TV rights have begun to stagnate, the Premier League is leveraging technology and a global reach to maintain its position as the number one club in world football.
Source: https://znews.vn/premier-league-sap-co-thay-doi-lon-post1572186.html
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