On May 27, the Department of Culture, Sports and Tourism of Thanh Hoa province worked with representatives of the BBC Group on a cooperation plan to promote Thanh Hoa tourism in the coming time.
Overview of the working session.
The BBC is a pioneer in international media and is currently the UK’s leading media company. It is one of the most influential media organisations in the world and is constantly striving to bring the image of Vietnam, its culture and natural landscapes to a global audience.
Mr. John, S. Williams - Vice President South Asia, BBC Studios Global Media and Online, BBC Media Group gave an introduction speech about BBC Group.
At the meeting, representatives of BBC Group discussed in detail the strengths, experience in the field of media and upcoming cooperation opportunities. In particular, BBC News committed to prioritizing support for the Department of Culture, Sports and Tourism in promoting Thanh Hoa province tourism to international friends.
Deputy Director of the Department of Culture, Sports and Tourism Vuong Thi Hai Yen exchanged information about Thanh Hoa tourism at the meeting.
The representative of the Department of Culture, Sports and Tourism also informed the delegation about the potential, strengths and outstanding results in exploiting and developing tourism products of Thanh Hoa province in recent times. At the same time, he said that in recent years, Thanh Hoa has been constantly promoting a variety of tourism promotion activities, affirming its position on the national tourism map. The remarkable development of Thanh Hoa tourism in the new situation has not only attracted the attention of many large investors and tourists, but this is also the reason why prestigious domestic media agencies and organizations are increasingly paying special attention to Thanh Hoa's tourism areas, destinations and products.
Representatives of the Department of Culture, Sports and Tourism and some destinations in Thanh Hoa province at the meeting.
Through this meeting, the Department of Culture, Sports and Tourism of Thanh Hoa proposed that the BBC Group pay attention to, support and facilitate the promotion of Thanh Hoa tourism on BBC's digital media and platforms. Along with that, provide technical support and experience in creating valuable, attractive and professional trailers and TVCs, conveying the message "Thanh Hoa Tourism - Four Seasons of Fragrance" to international friends. Thereby contributing to better exploiting the tourism potential of Thanh Hoa, not only an attractive tourist destination but also a key tourist destination of the whole country, an attractive destination for many international visitors in the near future.
Mr. John, S. Williams - Vice President of South Asia, BBC Studios Global Media and Online Company, BBC Media Group discussed cooperation opportunities and commitment to support Thanh Hoa in promoting tourism.
At the end of the meeting, both sides expressed optimism about the prospects of cooperation and committed to continue close coordination, while emphasizing the use of diverse communication strategies to attract attention to the beauty and tourism potential of the destination "Four Seasons".
For Thanh Hoa province, this relationship with the BBC Group not only opens up new opportunities to leverage the power of international media to promote its image, but also attracts more attention from major domestic and international media companies, promising to contribute to the sustainable development of the "smokeless industry" in the future.
BBC Group delegation took souvenir photos at the World Cultural Heritage Ho Dynasty Citadel (Vinh Loc)...
... and Lam Kinh Special National Monument.
Previously, the BBC Group's working delegation visited and surveyed the Lam Kinh Special National Monument (Tho Xuan) and the Ho Dynasty Citadel World Cultural Heritage (Vinh Loc).
Hoai Anh
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