Businesses contribute ideas to help diversify export markets for Vietnamese enterprises - Photo: TRUONG LINH
At the seminar "Vietnam International Sourcing - Diversifying export markets" organized by the Ministry of Industry and Trade on August 1, Mr. Ta Hoang Linh, Director of the Department of Foreign Market Development, Ministry of Industry and Trade, affirmed that besides long-standing traditional markets such as the US, EU, Japan, Korea..., Vietnamese enterprises can also find much potential in the markets of the Middle East, Latin America and countries in Eastern Europe, Central Asia, and South Asia.
Vice President of Central Retail: Supporting dozens of Vietnamese businesses to sell goods in Thailand
"Businesses will face risks if they only rely on a few traditional markets. Diversifying export markets has become an urgent requirement," the department head said.
According to Mr. Linh, this geographical diversity opens up opportunities for Vietnamese enterprises to effectively exploit the 17 free trade agreements that Vietnam has signed, access new markets, minimize risks due to dependence on certain regions, and expand strategic vision in export activities.
However, many businesses believe that market diversification comes with many problems regarding costs, supply chains and raw material inputs.
Mr. Nguyen Xuan Linh, Operations Director of SCAVI Group, commented that if Vietnamese enterprises only rely on the advantage of low prices, it will be difficult to go the long way. Therefore, it is necessary to create different values and transparent supply chains with international buyers.
Mr. Massimiliano Garzoni, CEO of Giorgio Armani Asia - Hong Kong, assessed that the quality of Vietnamese products has been recognized by the international market, but the domestic raw material production capacity is still limited.
Therefore, attracting investment to support production activities will help businesses reduce production time, proactively manage supply chains and increase profits.
From a distribution perspective, Mr. Paul Le, vice president of Central Retail, said the group has supported dozens of Vietnamese businesses to bring products into the system in Thailand and the region.
The key factor to develop an export brand into foreign supermarket chains is not only based on product quality but also on recognition, expressed through professional packaging and a clear brand story.
Optimizing export advantages from logistics systems
Mr. Chandler So, Director of GEODIS Vietnam, recommends developing a smart logistics system, applying digital technologies such as IoT and AI to optimize export services. For example, using GPS devices and smart sensors to help identify risks early, adjust operating plans promptly to meet customer needs, and avoid delays or risks.
At the seminar, many businesses expressed their hope that through the exhibition activities within the framework of Vietnam International Sourcing, international purchasing delegations and Vietnamese businesses will have many opportunities to connect and cooperate in many industry groups such as agricultural products, beverages, processed foods, consumer industrial goods such as textiles, footwear, wooden products, furniture, packaging and even supporting industrial goods...
The seminar is part of the series of events Connecting the international supply chain - Vietnam International Sourcing & Ho Chi Minh City Export Forum 2025 organized by the Ministry of Industry and Trade in coordination with the Ministry of Culture, Sports and Tourism, Ho Chi Minh City People's Committee in combination with the Ho Chi Minh City International Tourism Fair 2025 from September 4 to 6.
The event will see the participation of more than 60 trade offices and trade branches around the world and welcome more than 300 purchasing delegations from 60 countries and territories coming to Vietnam to find sources of goods and products.
This is an event that helps businesses connect B2B trade with large distribution corporations and international purchasing groups.
With Viet Nam International Sourcing, international purchasing delegations will be able to explore more than 12,000 products in 4 product groups at 500 booths of more than 400 Vietnamese enterprises. Thousands of direct B2B connections are expected between Vietnamese enterprises and international distribution channels and buyers.
Source: https://tuoitre.vn/se-co-hon-300-doan-thu-mua-den-tu-60-nuoc-do-ve-viet-nam-tim-nguon-cung-202508011843045.htm
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