According to Tesla, what visitors will see at the Giga Lab will be similar to the company's production process at the Gigafactory in Shanghai.
Specifically, customers will witness how machines work together to assemble a complete vehicle in just 45 seconds. In addition, Tesla will display the robotic arms that the company uses to assemble the chassis for the Model 3. At the same time, transparent glass boxes at the Giga Lab will introduce visitors to different parts of Tesla electric cars.
Giga Lab is expected to become a meeting place for Tesla electric car lovers. Here, visitors can learn more about the American electric car company through screens arranged along the exhibition space.
In addition, Giga Lab will also operate as a store where visitors can stop by and choose to buy Tesla electric cars.
Giga Lab is considered an interesting marketing strategy of Tesla. It is still unclear whether Tesla will expand the Giga Lab model to different markets in the future.
Tesla's placement of its first Giga Lab in China shows the importance of this market. In the first quarter of the year, the carmaker sold 137,429 cars in China, equivalent to 3.22% market share.
PV
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