On the evening of November 22, at the Kotler Awards 2024 Ceremony, Trang An Scenic Landscape Complex, a world cultural and natural heritage, was honored to receive the "Impactful Destination" award.
Prize Kotler Awards is one of the prestigious international awards awarded by Professor Philip Kotler founded to honor individuals, organizations, businesses and professionals with outstanding achievements in the fields of marketing, business, and strategic management. The goal of the award is to share these success stories with the global network, contributing to enhancing the value of brands around the world.
The Complex of Scenic Spots Trang An won the influential destination category at The Kotler Awards 2024 is a well-deserved recognition for the efforts in build tourism brand of Ninh Binh province. This is also a testament to the great contributions of Trang An to the sustainable development of the tourism industry and the life of the local community.
The positive impacts of Trang An Scenic Landscape Complex on sustainable tourism development and the community can be clearly seen through the numbers and transformation in 2024.
This scenic complex has recorded strong growth in revenue and tourist arrivals, especially tourist spending. Trang An has been listed on the website Trip Advisor Highly rated with 4.5/5 points and listed in the world's top 10 travel experiences in the awards Travelers" Choice Awards Best of the Best Things to Do 2024 .
The strong development of tourism in Trang An has contributed to the diversification of local economic sectors, creating employment opportunities for many workers, especially female workers. This is one of the important factors helping to improve the quality of life for the local community.
Not only contributing to the economy, Trang An It is also a large "real school" where visitors and the community can experience and learn about biodiversity conservation and natural values. Beautiful natural landscapes, activities such as boat tours, cave exploration, learning about indigenous culture... have helped raise visitors' awareness of environmental protection and maintaining sustainable development.
2024 also marks the 10-year milestone of the Complex of Scenic Spots. Trang An became the first mixed cultural and natural world heritage site in Southeast Asia. Trang An is considered one of the typical models of the harmonious combination of economic development, sustainable tourism and nature protection. This complex has become a symbol of Vietnam's commitment to implementing the UNESCO convention on the protection of world cultural and natural heritage.
The Kotler Awards are not only a recognition of Trang An's proud achievements but also a motivation for Ninh Binh province to continue its efforts to develop tourism in a sustainable manner, bringing benefits to the community and protecting the precious natural values of the country.
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