The event of Emirates officially opening the Dubai - Da Nang route from June 2, 2025 has not only created a boost for the Vietnamese aviation industry but also attracted special attention from the international media. Many prestigious newspapers in Asia and internationally have had in-depth analysis of the opportunities that this route brings to tourism in Da Nang in particular and the Central region in general with a clear assessment that: Da Nang is striving to become a high-class resort destination, especially attractive to the upper class of the Middle East.
“The new route to Da Nang is a gateway for billionaires from one of the world’s richest regions to access Vietnam’s central coast, bringing with them huge spending power,” said Travel Daily News Asia.
One of the key factors that makes Da Nang an attractive destination for Middle Eastern tourists is its high-class accommodation system that meets international standards. This city not only owns a large number of 4-5 star hotels but also gathers the world's leading resort brands. Dailyhunt commented that: "InterContinental Danang Sun Peninsula Resort, Premier Village Danang Resort, Novotel Danang Premier Han River and Mercure Danang French Village Ba Na Hills... are all favored by the Middle Eastern upper class".
In addition to its beach resort strengths, Emirates’ connectivity also opens up great potential for the high-end golf tourism segment, an emerging strength in Central Vietnam. Leading golf courses such as Ba Na Hills Golf Club and Montgomerie Links agree that connectivity to Dubai will contribute to making Central Vietnam one of the most attractive golf destinations in Asia. Simon Mees, General Manager of Ba Na Hills Golf Club, shared that “Improved connectivity, especially with Emirates via Dubai, has elevated Central Vietnam’s position as a golf destination to a new level”.
In particular, Sun World Ba Na Hills, one of the iconic tourist areas of Da Nang, is taking the lead in developing specialized products to serve Muslim visitors. Mr. Nguyen Lam An, Director of Sun World Ba Na Hills, said, “Halal tourism - a form of tourism that meets the religious and lifestyle standards of Muslims - is being applied by Sun World Ba Na Hills as a mainstream trend. We have a Halal-certified buffet restaurant and will continue to personalize the experience for this type of visitor.”
Not only does it have Halal facilities, Ba Na also attracts visitors with a series of iconic shows such as Sun Warrior, Fairy Tale Market and Echoes - held at an altitude of nearly 1,500m, in a unique European architectural space. In addition, international visitors love to check-in at the Golden Bridge - one of the symbols of Vietnamese tourism. Along with that, Da Nang Downtown is also becoming a new meeting point with a night market and attractive culinary entertainment services, creating a comprehensive tourism picture, suitable for the exploration and relaxation needs of Middle Eastern visitors.
In addition to the Middle Eastern market, according to Travel Weekly Asia, Emirates' opening of flights to Da Nang is a further step in the city's market expansion strategy, going beyond traditional markets such as Northeast Asia to reach Central Asia, Europe and America. These are areas with a rapidly growing middle and upper class, especially interested in new destinations, combining high-end resorts and unique local cultural experiences. "The new route helps diversify the market, not only serving customers from Northeast Asia but also reaching the Middle East, Europe and America through the world's leading transit hub, Dubai," said Travel Weekly Asia.
Kazakhstan's leading airline Air Astana has launched direct flights between Almaty and Da Nang, Vietnam, starting June 4 with a frequency of twice a week, on Wednesdays and Saturdays.
Thanks to its increasingly expanding international connectivity network, Da Nang is moving closer to becoming a leading attractive destination for global tourists, while also leveraging local economic growth and elevating the city's image on the world tourism map.
“Looking ahead, Da Nang is likely to see an increase in tourism from the Middle East, driven by its growing reputation as a Muslim-friendly luxury resort destination. Da Nang’s commitment to providing excellent service and catering to the unique needs of Muslim travellers will ensure the city’s continued success as a top destination for global travellers. As the Middle East market continues to expand, Da Nang is well-positioned to capitalise on this opportunity, offering world-class experiences to travellers seeking a blend of relaxation and cultural exploration,” TTW concluded.
Source: https://baolaocai.vn/truyen-thong-quoc-te-goi-ten-da-nang-diem-den-moi-cua-gioi-thuong-luu-trung-dong-post403506.html
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