Informing the public about the latest events, as quickly and accurately as possible is the mission that every newsroom pursues. However, with the emergence of social networks, that goal is facing no small challenge.
Currently, Vietnam has licensed nearly 1,000 social networks, including about 20 large networks with the number of users equivalent to or higher than large platforms such as Facebook, TikTok...
The characteristics of social media are personal communication, less responsibility for the accuracy of information, and no need to comply with standards for media products... so it can have a much faster "news transmission" speed than mainstream press.
Saying that does not mean that the mainstream press is being “left behind”, because the press has its own advantages that social media cannot have. Therefore, if the mainstream press wants to maintain its position, it must do things differently from social media. In particular, it needs to maintain the core values of journalism, which are authentic, accurate, objective information, accountability, and professional ethics.
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| Dak Lak Newspaper reporters discuss professional matters at the editorial office. |
In fact, thanks to those core values, the public has not “turned their backs” on mainstream media. This statement has been clearly proven when the country has major events, social problems arise… For example, when the COVID-19 pandemic broke out, it was also the period when information on social networks really became chaotic. And in the midst of that “matrix” of information, the public turned to mainstream media agencies to gain confidence.
Technology makes reporting faster and easier. Nowadays, many reporters and journalists have taken advantage of social networks to serve their work. Some major newspapers even identify social networks as an important source of news. This is also an inevitable trend to keep up with the times in terms of technology, time and meeting the needs of readers.
Currently, the general trend is that the press and social networks are moving towards cooperation instead of complete competition. The press can take advantage of social networks to expand its reach, interact with readers and collect information. In the opposite direction, social networks can cooperate with the press to verify information and fight fake news. Figuratively speaking, if social networks are giant "news mines" with all kinds of unclassified news, the press is the metallurgical engineers who must separate the "gold" - the most important and meaningful thing - from that mess and put it in the hands of readers.
Another noteworthy point is that most press agencies now have accounts and pages on social networking platforms to reach readers. Especially in the context where newsrooms are transforming to develop the journalism economy , the level of cooperation is even more evident. Press agencies want to use social networking to have more readers, better quality readers to increase advertising and revenue.
It can be said that in the current period, between the press and social networks, there is a fierce competition in attracting public attention, and at the same time, there is an inseparable "symbiotic" relationship. According to many experts, the absolute advantage of the press over social networks is the core values originating from the mission of the press.
Source: https://baodaklak.vn/xa-hoi/202506/bao-chi-va-mang-xa-hoi-cong-sinh-hay-doi-dau-7f303d6/
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