The Chinese internet giant recently started allowing some creators with more than 100,000 followers to put parts of their videos behind a paywall on Douyin. The feature is still in testing.
Douyin logo. Photo: REUTERS
Sources familiar with the matter said users would have to pay to watch the full video afterwards.
The paywall is the latest in a long list of features ByteDance has rolled out to monetize its Douyin app, which now has more than 800 million users. Many of the new features on Douyin have since made their way to TikTok.
According to Sina, content creators can set their own prices for their videos without interference from ByteDance. Another Chinese media outlet, Jiupai News, reported that some content creators have started charging 12 yuan ($1.6) for a 44-minute video on the platform.
Douyin previously had a feature that charged users to watch professionally created shows on the platform.
Mai Anh (according to Reuters)
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