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| China's tourism industry expects record-breaking tourist arrivals during the 40-day Spring Festival. (Source: Sina) |
This result was mainly due to the booming demand for domestic tourism, as tourist destinations in China were always packed with visitors during this year's Lunar New Year holiday.
According to new data released by China's Ministry of Culture and Tourism, domestic tourism spending reached 632.7 billion yuan ($87.96 billion), up 47.3% year-on-year and up 7.7% from pre-pandemic levels. Of which, the number of domestic trips increased 34.3% year-on-year to a total of 474 million.
The figure is also 19% higher than before the pandemic, when the seven-day Lunar New Year holiday was a peak traffic season in China, with hundreds of millions of people returning from major cities by air, road and train to reunite with family.
Data from the National Immigration Administration of China also showed that the country had 13.52 million tourists coming and going abroad, up 2.8 times over the same period last year and recovering to 90% of the level before the pandemic.
In addition, according to the China Film Association, movies are also one of the most popular forms of entertainment during this year's Lunar New Year.
Cinema revenue exceeded 8 billion yuan during the eight-day holiday, marking a new record high.
Chinese tourists are moving towards high-quality and experiential tourism. Flexible and personalized tourism products are becoming more popular, while self-driving tours and tailor-made tourism services are also attracting attention.
These travel trends are especially popular with the younger generation born after the 90s and 2000s because they always love independent travel.
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