Da Nang in top 5 'Destinations attracting returning tourists' in Asia

Da Nang has for the first time appeared in the top Asian cities with the highest rate of returning visitors. This vibrant coastal city has officially entered the group of the most attractive destinations in the region.

Da Nang City at night with fireworks. (Photo: Tran Ngoc Tien)

In the “Returning Destinations” ranking recently announced by Agoda, Da Nang is considered the most attractive city in Asia. According to booking data on Agoda in the first 6 months of 2025, Vietnam has risen to third place in the top 5 Asian countries with the highest number of returning visitors (after Japan, Thailand and surpassing Malaysia and Indonesia).

Notably, Da Nang has made it into the top 10 Asian cities with the highest rate of returning visitors for the first time. This vibrant coastal city has officially entered the group of most attractive destinations in Asia, reflecting the growing appeal of Vietnam on the regional tourism map.

The top 5 destinations that tourists return to the most in Vietnam in the first half of this year include Da Nang, Nha Trang, Ho Chi Minh City, Hanoi and Phu Quoc. While the three beach “paradises” conquer tourists with their fine white sand beaches, clear blue water and sunny resorts, Ho Chi Minh City and Hanoi attract tourists with their vibrant lifestyle, cultural depth and colorful local culinary map, creating a harmonious combination of relaxation and local experiences.

Data from Agoda shows many cases of travelers returning to the same location multiple times in just the first half of the year.

The tourism industry of Da Nang city is organizing a program "Appreciation to Korean tourists" with many attractive activities. (Photo: PV/Vietnam+)

Agoda Country Director in Vietnam, Mr. Vu Ngoc Lam, shared: “Vietnam’s presence in the group of destinations with the most repeat visitors in Asia is a positive signal reflecting the country’s diverse and growing appeal. From the modern urban lifestyle to the wonderful beauty of warm sunny beaches, Vietnam offers rich and unique experiences that are enough to keep visitors coming back again and again.”

In addition to Vietnam, the ranking also revealed destinations that attract visitors to return again and again, such as Bangkok (Thailand), Tokyo (Japan), Seoul (Korea), Bali (Indonesia), Osaka (Japan), Taipei (Taiwan, China), Kuala Lumpur and Johor Bahru (Malaysia), and Hong Kong. Each location has its own charm, from unique cuisine to vibrant culture, making every journey always have something new to discover.

According to Mai Mai (Vietnam+)

Source: https://baogialai.com.vn/da-nang-lot-top-5-diem-den-thu-hut-du-khach-quay-lai-cua-khu-vuc-chau-a-post562849.html