(To Quoc) - Hoi An city's project was honored to receive this award in the category of "Impactful Digital & Inno-tech" with the project "Digital Craft Village".
On the evening of November 22, the Kotler Awards 2024 Ceremony took place in Ho Chi Minh City with the participation of more than 150 guests who are experts in various fields, business leaders, and communities in the field of Marketing.
The awards honor marketers, businesses, professionals and organizations with outstanding achievements; as well as share their creation stories with the network of more than 100 countries of this award founded by Professor Philip Kotler.
Hoi An City's project was honored to receive this award in the category of "Impactful Digital & Inno-tech" with the project "Craft villages go digital". This is an important achievement, recognizing the efforts in promoting digital transformation in traditional craft villages in Hoi An.
The project "Hoi An - Craft Villages Up to Numbers" received the international award Kotler Awards 2024.
According to the leaders of Hoi An City ( Quang Nam Province), the program "Hoi An - Craft Villages Up to Numbers" kicked off with a Talk Show taking place on May 31, 2024, within the series of events "Nhan Hoa Nghe Hoi An 2024", organized by Hoi An City People's Committee in coordination with HoiAnLife Innovation Lab and Tonkin Media, inviting leading experts in the fields of sales, promotion, marketing and communication to share with businesses, owners and household representatives in Hoi An city experiences in applying technology to enhance product value and access domestic and international markets.
Hoi An currently has about 50 traditional crafts and craft villages, many of which are recognized as National Intangible Cultural Heritage. The city is still focusing on preserving the cultural values of these crafts and craft villages, promoting sustainable creativity and global integration. In particular, Hoi An is also a member of the UNESCO Creative Cities Network in the field of Crafts and Folk Arts.
International tourists enjoy the experience of making ceramic products at Thanh Ha pottery village.
"The Kotler Awards 2024 is not only a recognition for the organization of the program "Hoi An - Craft Villages Up to Number", but also a motivation for Hoi An to continue promoting traditional cultural values, the spirit of innovation and creativity to open up opportunities for cooperation and sustainable development in the future", the leader of Hoi An City shared.
Source: https://toquoc.vn/du-an-hoi-an-lang-nghe-len-so-nhan-giai-thuong-quoc-te-kotler-awards-2024-20241123111227794.htm
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