Times Square is a world- famous place, always attracting a lot of tourists and passersby every day. Not only is it a bustling center of commerce and entertainment, it is also the place to hold many important events, such as the annual New Year's celebration, a symbol of America. Therefore, appearing on billboards and large screens in Times Square is always highly appreciated for its communication effectiveness, providing a great opportunity to reach more potential customers.
An article on TravelDailyNews said that the “Taste Vietnam” promotional campaign in Times Square in the US, although just a single effort of a business, has contributed to introducing the image of Vietnam to the world.
"This is not the first time Vietnam has appeared on a billboard in Times Square in New York, but this time it is different. In just 15 seconds, the country was introduced with a combination of all the landscapes, cultures and cuisines in one message - Taste Vietnam", the article stated.
Also according to TravelDailyNews, the “Taste Vietnam” campaign introduces multi-sensory experiential tours, bringing tourists to the true values of Vietnam, from admiring the beautiful landscapes to enjoying special dishes and participating in traditional cultural activities. Not stopping at the experiential values, “Taste Vietnam” is also a project that brings spiritual values to tourists, because the implementing unit has committed to donating 1 USD from each successful booking to charity activities.
Vietnamese destinations and cuisine have been introduced several times in Times Square, such as in 2021 or 2023. In addition, some Vietnamese artists such as singers Bich Phuong, Suboi, My Tam... have also appeared on large billboards in this area.
VOV.VN - The National September 11 Memorial is a memorial to the victims of the terrorist attack on the twin towers of the World Trade Center in New York (now called Ground Zero).
Source: https://vov.vn/du-lich/hinh-anh-du-lich-viet-nam-xuat-hien-tai-quang-truong-thoi-dai-o-my-post1096307.vov
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