Over the past 9 months, total retail sales of goods and consumer service revenue are estimated to have increased by nearly 9% over the same period last year.
The fourth quarter is the time when many of the most concentrated, large-scale and vibrant promotional events of the year take place. This is considered an important period to better promote consumer motivation, contributing to the economic growth target for the whole year. Especially by effectively utilizing e-commerce, a sales channel that according to some market reports is recording a revenue growth rate of nearly 40% over the same period last year.
For the past two months, this food company has started to open more sales channels on e-commerce platforms to capture the consumption trends of young people. This is also the way the company responds, in the context of difficult purchasing power.
Mr. Doan Ngoc Duy - Director of Strategy, Ba Huan Joint Stock Company said: "The shift does not appear immediately from offline, but people move to online when online has diverse support and can reach more customers."
Over the past 9 months, total retail sales of goods and consumer service revenue are estimated to have increased by nearly 9% over the same period last year. The figures show that purchasing power has improved but is not really positive.
Meanwhile, according to market research units, e-commerce revenue growth alone in the past 9 months reached nearly 40% compared to the same period last year. Experts say that if this channel is well utilized, it can help stimulate consumption more effective
Ms. Doan Trang Ha Thanh - Operations Director, Lazada Vietnam shared: "The factors that customers care about most are still the price of the product, shipping fee and product quality. Understanding those requirements of customers, we also offer promotional programs to combine free shipping discounts and product price reductions."
Researchers estimate that in the last quarter, genuine stores on e-commerce contributed nearly one-third of the total revenue of the entire market, with an increase of more than 50% over the same period last year, showing a positive transformation of large enterprises.
Mr. Pham Bao Trung - Customer Growth Solution Consultant, Metric commented: “Sales are growing higher. That is partly due to the shift from large sellers, professional brands. One is that they have invested more in the e-commerce market. Second, the remaining sellers are focusing much more on improving their competitiveness.”
Experts note that online sellers must become increasingly professional in a rapidly changing market context. In particular, fierce competition between e-commerce platforms, leading to price competition, is still taking place.
Source
Comment (0)