According to Booking.com, the 13th Traveller Review Awards honored more than 1.71 million travel partners worldwide, including 1,711,539 accommodation establishments, 1,329 car rental companies and 124 taxi service providers. This is a record milestone, up 16% from the previous year.
Kien Giang is on the list of the world's friendliest destinations thanks to its excellent tourism services, attracting visitors from its breathtaking natural landscapes, pristine beaches, lush mangrove forests to the famous Phu Quoc pearl island with unique cultural experiences, delicious cuisine and sincere hospitality.
PHOTO: BOOKING.COM
Vietnam also recorded significant progress with 13,003 award-winning partners, of which 6,502 were in the “Homestay” category, reflecting the trend of personalized travel and authentic experiences. Named one of the friendliest places in the world , Kien Giang province has affirmed its position as a leading destination for Vietnamese tourism.
Over the years, accommodation units in Kien Giang have continuously improved the quality of their services, bringing visitors a complete and memorable experience. The harmonious combination of traditional and modern elements, from accommodation architecture, rich culinary experiences to hospitable service style and dedicated service from the local community, has helped this land create a strong impression in the hearts of international visitors.
Based on more than 360 million verified customer reviews, the Traveller ReviewAwards honor travel partners that maintain consistent, excellent service quality to make every traveler's journey more memorable.
PHOTO: BOOKING.COM
In the context of global tourism increasingly emphasizing personalized experiences and quality services, it is noteworthy that Kien Giang was honored in the Traveller Review Awards 2025. With this recognition, Kien Giang not only makes its mark on the world tourism map but also contributes to making Vietnamese tourism a memorable destination on the journey of discovery for tourists from all over the world.
The list of "The World's Friendliest Destinations in 2025" includes many destinations across continents, from lands rich in cultural traditions to famous tourist paradises: Osijek-Baranja (Croatia), Kakheti (Georgia), Madeira (Portugal), Misiones (Argentina), Graubünden (Switzerland), South Australia (Australia), Bretagne (France), Baja California Sur (Mexico) and especially Kien Giang (Vietnam) and Drenthe (Netherlands).
To qualify for the Traveller Review Awards 2025, accommodation partners need an average score of 8.0/10 with at least 3 reviews (as of 30 November 2024); car rental companies require a score of 8.0/10 or higher with at least 10 reviews (as of 31 October 2024); taxi operators must score 4.6/5 and complete at least 2,000 trips (as of 30 November 2024).
PHOTO: BOOKING.COM
In addition, the list of "The World's Friendliest Cities in 2025" also honors many attractive destinations: Sigiriya (Sri Lanka), Cazorla (Spain), Urubici (Brazil), Taupo (New Zealand), St. Augustine (USA), Orvieto (Italy), Manizales (Colombia), Quedlinburg (Germany), Ko Lanta (Thailand), Chester (UK)...
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