ANTD.VN - Hao Hao Noodles - a famous instant noodle brand of Acecook Vietnam Company has just been named in the Top 10 Best Brands in Vietnam 2023 announced by Decision Lab. This is a testament to the appeal of this "national" noodle brand to Vietnamese consumers over the past time.
The Best Brand Rankings 2022 in Vietnam is conducted by Decision Lab, the exclusive partner in Vietnam of the global research firm YouGov.
The ranking is based on nearly 33,000 interviews with consumers and is considered one of the most comprehensive surveys and assessments of consumption in Vietnam.
Brands are ranked based on the YouGov BrandIndex, which measures the overall health of a brand based on the average score of factors such as impression, quality, value, satisfaction, recommendation, and reputation.
To be in this ranking at 8th place, 9 places higher than in 2022, the Hao Hao noodle brand was monitored by Decision Lab for 6 consecutive months, and observed for 18 months before being named in the Top 3 most improved brands in 2023. That shows that the brand must maintain its long-term performance to be in this ranking.
In addition, Hao Hao noodles also ranked Top 3 in the list of 10 most improved brands in 2023, with outstanding brand health.
In addition, in November 2023, the Vietnam Record Organization certified Hao Hao noodles as the instant noodle brand with the highest consumption in Vietnam from 2000 to present (data from 2000 to 2023).
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Certificate of Vietnam Record Organization for Hao Hao noodles in November 2023
Hao Hao Noodles was launched by Acecook Vietnam Company in 2000 when the instant noodle market was still quite young. This is a product of the perfect combination of Japanese technology and Vietnamese flavor, which has made this brand attractive to Vietnamese consumers since its inception until now, after more than 20 years of existence, becoming an indispensable product in Vietnamese family kitchens. This is the continuous effort of Acecook Vietnam's product research team when always trying to develop new products suitable to the tastes of Vietnamese consumers.
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