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The number of people buying Vietnamese products on Alibaba.com increased by 55%

Báo Thanh niênBáo Thanh niên26/07/2023


On July 26, e-commerce platform Alibaba.com announced a 3-year plan to expand its presence in the Vietnamese market, including recruiting staff in localities outside Hanoi and Ho Chi Minh City; strengthening cooperation with localities as well as supporting online sales skills training for Vietnamese small and medium-sized enterprises... Statistics from this platform show that the average number of buyers of Vietnamese products every day on this platform increased by 55% in March 2023 compared to the same period last year.

In addition, the number of Vietnamese products on Alibaba.com also increased by 24%. This shows the increasing demand for Vietnamese goods from foreign markets.

Số lượng người mua sản phẩm Việt Nam trên sàn Alibaba.com tăng 55%  - Ảnh 1.

Many Vietnamese products are being exported through Alibaba.com.

Mr. Roger Luo - Director of Alibaba.com Southeast Asia - said that there are currently more than 47 million buyers who are businesses from more than 190 countries searching for products on this business-to-business (B2B) e-commerce platform. In the first 6 months of this year, the total number of transactions by buyers through the platform increased by 33% compared to the same period last year. Although in the context of traditional exports declining, Vietnamese enterprises, mainly small and medium-sized, participating in exports through e-commerce platforms still maintain their operations and even have growth in the number of products sold.

Vietnam is an important market in Alibaba.com's development map. Therefore, expansion such as doubling investment in emerging manufacturing centers such as Binh Duong, Bac Ninh, Long An , Da Nang and Hai Phong or the plan to recruit about 100 employees in the near future is a move to promote support activities for Vietnamese businesses participating in the e-commerce sector, enhancing the ability to export to the global market.

"Vietnamese suppliers on Alibaba.com are gradually gaining a reputation with a large number of global buyers, especially in areas where Vietnamese businesses have advantages such as agricultural products, food, fashion and home garden products," Mr. Roger Luo added.

Hot product categories for big promotion season in September

Alibaba.com has predicted eight hot product categories for its upcoming annual “Super September” sale: smart pet devices, outdoor gear, smart wearables, sports equipment, healthy lifestyle products and equipment, industrial equipment, infrastructure equipment, and renewable energy vehicles.



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