Online recruitment network Job 24h has just published a report on the current state of workers' psychology and the disconnect between labor supply and demand in the market, based on analysis results from a survey of 2,000 workers and nearly 1,000 businesses from many fields and scales in Vietnam.
Paradox of supply and demand
According to the survey, in the first half of 2025, more and more employees were laid off. More than a quarter of businesses (26.4%) have cut staff, with nearly 70% of them reducing their staff by less than 10%. The priority areas for retaining staff are marketing, business (sales, telesales...), human resources/recruitment, customer care, programming/IT.
In the banking sector alone, more than 2,500 employees were laid off, and many industrial zones also reported large-scale cuts in the textile, footwear, and electronics industries. More than 72.7% of laid-off workers actively sought reemployment, but only 24.7% found suitable jobs in a short time.
For those who have not found a job, 46.6% have been looking for 1-3 months, and 15% have been looking for more than 6 months without success.
Final year students learn about businesses at a career fair.
PHOTO: MY QUYEN
Meanwhile, businesses are still seriously lacking in staff. Up to 77.4% of businesses assessed that recruitment was more difficult than the same period last year, especially for official and mid-level employees - positions that are considered the "backbone" of operations.
The most difficult positions for businesses to recruit today mainly fall into industries that require highly specialized skills such as business (50.5%), production/technical engineers (22.6%), and finance - accounting (16.7%).
The biggest challenges for businesses are the lack of candidates with the right skills and experience (46.3%), and candidates with too high expectations (45.1%). In addition, the shortage of candidates and high competition in recruitment are also significant barriers (39.9%).
The priority order in the adjustment plan to attract candidates of the enterprise is to increase recruitment channels, followed by increasing brand communication, then increasing salary, bonus and adding benefits.
But the order of priority for workers when looking for a new job is first wanting better benefits, then job stability and finally better salary.
"The difference in priorities between businesses and employees shows that the journey of recruiting and finding a job has become more difficult for both sides. This reality reflects a clear gap between labor supply and demand when businesses need people, employees need jobs, but the connection between the two sides is still loose. This obvious paradox reflects the increasingly deep break in the connection between job seekers and employers," said Ms. Dao Thu Phuong, CEO of Sieu Viet Group - Vieclam24h.
What do workers need to do to get hired?
According to Ms. Dao Thu Phuong, although the situation of cuts has been and is happening, in the coming time, the labor market will show signs of improvement.
Specifically, 56.2% of businesses plan to expand their workforce, but most will recruit selectively. 22.1% of businesses plan to maintain their current size. Only 7.2% plan to continue to downsize or cut staff.
The survey shows that the highest recruitment demand belongs to positions related to growth and actual production such as business - sales (54%), production/technical engineers (23%), marketing, customer care, finance - accounting.
Enterprises focus on prioritizing the group that directly operates and creates core values. Specifically, official/executive employees (74.7%), specialists/mid-level/supervisors/team leaders (45.6%). The demand for management and senior levels is lower. Notably, only 23.4% of enterprises plan to recruit new graduates and interns.
To improve competitiveness in the process of keeping or finding a job, Ms. Thu Phuong believes that workers need to maintain a flexible mindset and be ready to adapt. In addition, continuous investment in skill development includes complementary skills such as technology, digital skills and communication skills. In particular, priority should be given to skills that are highly sustainable and difficult to replace by machines or automation.
"Today's recruitment market values proactive presence. Updating your profile, sharing professional knowledge and expanding your professional connections will increase your chances of landing suitable positions. Employees also need to understand the business's operations, culture and stability, and monitor high-demand industry trends to orient their development accordingly," Ms. Thu Phuong shared.
Source: https://thanhnien.vn/viec-can-nguoi-nguoi-can-viec-nhung-vi-sao-doanh-nghiep-van-kho-tuyen-dung-185250802191622746.htm
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