Building the My Lung Ga Crow Sticky Rice brand

When mentioning the mountainous communes of My Lung, My Luong, Luong Son of Yen Lap district (now merged into Son Luong commune, Phu Tho province), everyone knows about a famous agricultural product: sticky rice. In 2010, the Ga crow sticky rice product of My Lung commune was recognized as a collective trademark. Since then, the ethnic people here have always strived to preserve and build a brand for this precious agricultural product.

Product packaging of My Lung Cooperative producing sticky rice.

In recent years, the local government has created favorable conditions to establish the My Lung Ga Crow Sticky Rice Production Cooperative to meet consumer demand and develop the typical agricultural product brand of the homeland. Currently, through electronic applications, the cooperative has promoted promotion through information channels on Facebook, Zalo, and searched for product consumption markets... At the same time, it has organized for people to attend training courses, transfer science and technology, visit and learn about production models inside and outside the province. In 2019, My Lung Ga Crow Sticky Rice won the Golden Cup for typical rural industrial products at the provincial level. In 2021, My Lung Ga Crow Sticky Rice was approved by the Ministry of Science and Technology as a list of national-level science and technology tasks ordered under the Intellectual Property Development Program starting from 2022 with the content "Building, managing and developing geographical indications for My Lung Ga Crow Sticky Rice products of Phu Tho province".

Mr. Khuc Ngoc Tung, Director of My Lung Ga Crow Sticky Rice Cooperative, said: As a supplier of seeds, fertilizers and product consumption for people, the cooperative has promoted cooperation, linked product consumption, purchased machinery to increase the value of products after harvest. From there, increasing income for members and local people. In addition, to create trust in the market, Ga Crow sticky rice products are packaged by the cooperative in packages weighing 1kg/bag; 2kg/bag and 5kg/bag with 6-color printed motifs with logos, gold cups and certificates of typical rural industrial products at the provincial level; with instructions for use, address, packaging production unit, barcode to trace the origin.

My Lung Ga Goo sticky rice is currently not enough to meet market demand. Currently, Son Luong commune has over 280 households growing Ga Goo sticky rice on an area of over 100 hectares, with an average yield of 140 - 150 kg/sao, equivalent to 3 - 4 tons/ha. The average selling price of Ga Goo sticky rice is from 50,000 - 70,000 VND/kg; the average revenue is over 90 million VND/ha, 3 times higher than growing other rice varieties. Although Ga Goo sticky rice promises potential for local economic development, production has been small-scale and not worthy of the brand. In order to continue developing and expanding the production area of Ga Goo sticky rice, Phu Tho's agricultural sector has been implementing many solutions to preserve and develop this rice variety. In 2010, My Lung Ga crow sticky rice product was registered for intellectual property protection in the form of a collective trademark, and in 2022 was recognized as achieving 4-star OCOP status.

To make the Ga Crow sticky rice brand known to many people, the locality has policies to support and encourage the replication of the Ga Crow sticky rice production model in an organic direction, associated with building a production chain and finding a stable consumption market.

Khanh Thy

Source: https://baophutho.vn/xay-dung-thuong-hieu-nep-ga-gay-my-lung-235771.htm