When summer comes, Hanoi draft beer “dyes” every corner of the streets as a unique cultural feature of Hanoians formed by the typical community lifestyle. In addition to being an indispensable part of important holidays, Hanoians often drink beer when meeting friends and family, in the afternoon after work or on weekends. At the same time, during the hot summer weather, draft beer shops are considered an ideal place to attract many different social classes and generations, each generation bringing their own stories to connect and gather.
Mr. Hoang Nguyen, 65 years old (Ba Dinh, Hanoi) shared his hobby of drinking Hanoi draft beer because of the unique flavor of this drink. It is accompanied by a feeling of nostalgia, an indescribable pleasure when sitting and drinking beer with friends and chatting. He said: “Hanoi Draft Beer was very famous in the past, it was the first domestic beer on the market. Sitting with friends in the afternoon, sipping beer, eating peanuts was classy, more than dancing or driving a car, not everyone got to experience it. During the subsidy period, life was so difficult, but whenever I met my friends and had a glass of draft beer, I felt refreshed.”
Roasted peanuts and spring rolls are side dishes that create an irresistible appeal for each taste of Hanoi draft beer.
Sharing the same sentiment, Mr. Nhat Quang (Cau Giay, Hanoi) also said that Hanoi Draft Beer is an unforgettable memory for him. Being commented by his friends as a person with a delicate and sensitive taste, Mr. Quang said that the quality of Hanoi Draft Beer is unique, until now when he enjoys it, the beer still retains the original flavor from his youth, when he followed his father to drink draft beer with his uncles and enjoyed this beer for the first time. The image of a glass of draft beer with foam is also deeply imprinted in his mind as an indispensable part in enjoying the cool and refreshing taste of beer.
A simple and familiar drink that evokes nostalgia every summer - Hanoi Draft Beer has become a unique representative of Hanoi's culinary culture . Mr. Quang Minh, 28 years old (Dong Da, Hanoi) shared that "My family has been drinking draft beer for three generations, from my grandfather to my father and now my generation". Not only him, but his friends and colleagues have also been deeply imbued with the long-standing Hanoi Draft Beer culture. Just by calling each other "Let's drink beer" after a football match or after work, everyone understands and goes to the Hanoi Draft Beer shop.
Hanoi Draft Beer – “Catalyst” for bonding meetings
Hanoi Draft Beer - The taste of beer that connects summer moments During the subsidy period, when people still had to hold coupons and queue at state-owned trading counters, beer was scarce and people were crowded, making this drink more desirable than ever. The feeling of owning a cold glass of beer after queuing in the hot weather and then taking a sip of beer with a rare, unique flavor was truly refreshing.
Hanoi Draft Beer - A long-standing cultural feature of Hanoi people
In the 80s, Hanoi draft beer was only drunk in a typical green glass cup, filled with air bubbles. The green color of the glass combined with the yellow color of the beer created a unique, cool, refreshing bright yellow color. Nowadays, people can enjoy draft beer more easily than before with many trendy, new beer shops, but Hanoi Draft Beer with its shimmering yellow color, smooth white foam, refreshing flavor, brewed and fermented according to a secret recipe hundreds of years old, still retains its unique, long-standing essence that is difficult to replace. When mentioning Draft Beer, people will immediately think of Hanoi Draft Beer.
Hanoi Draft Beer - The taste of beer connects summer moments
Not only is it an original traditional drink that is difficult to replace in Hanoi culture, Hanoi Draft Beer today still maintains the ability to connect and gradually shorten generational gaps through gatherings on many occasions such as: meeting and chatting with friends, parties, stress relief, wedding parties, birthday parties or present right in family meals to stimulate the taste buds, bringing a more delicious feeling. To meet the needs and psychology of customers, Hanoi Draft Beer has launched many new product lines of cans and bottles with different volumes, designs, and packaging methods but still ensures the original beer flavor for over 130 years, to help consumers fully enjoy the familiar beer flavor whether at home, at bars, restaurants, parties or even bring it when traveling. Therefore, when mentioning summer, people will immediately remember Hanoi Draft Beer as an indispensable cultural feature, associated with Hanoi cuisine with much pride and love.
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Source: https://vov.vn/doanh-nghiep/doanh-nghiep-24h/bia-hoi-ha-noi-vi-bia-gan-ket-nhung-khoanh-khac-ngay-he-post1108730.vov
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