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Competing with Huawei, iPhone in China has deep price reduction

Báo Quốc TếBáo Quốc Tế29/06/2024


Apple's iPhone smartphone sales in China increased 40% in May 2024 amid competition with Huawei brand.
Cạnh tranh với Huawei, iPhone tại Trung Quốc giảm giá sâu
iPhone sales in China began to recover around March and jumped more than 50% in April. (Source: Reuters)

Smartphone sales in China have grown more than 13%, but foreign brands — of which Apple is the largest — have grown nearly four times faster, according to Bloomberg.

The latest figures from the China Academy of Information and Communications Technology show that foreign smartphones account for just over 5 million units of total smartphone sales in the country.

iPhone sales began to recover around March and jumped more than 50% in April. The growth was partly due to Apple and its Chinese retailers cutting prices since early 2024, in deals that ran through the key June 18 shopping festival.

Apple has suffered a double-digit decline in sales after losing market share to Huawei Technologies Co. The Chinese company is nearing the milestone of one billion consumer devices running its in-house operating system, showing that the U.S.-sanctioned company is competing strongly with Apple in the premium segment.



Source: https://baoquocte.vn/canh-tranh-voi-huawei-iphone-tai-trung-quoc-giam-gia-sau-276761.html

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