With the theme "Glory of Dien Bien Phu - Endless Experience", the logo and slogan of the National Tourism Year - Dien Bien 2024 are built on the heroic echo of the victory "famous in five continents, shaking the world", along with the meanings and historical lessons that still have value and the convergence and crystallization of the heroic history, unique culture, majestic nature of the borderland, the Northwest of the Fatherland, with the gentle and friendly indigenous people.
Accordingly, the logo and slogan of the National Tourism Year - Dien Bien 2024 are designed based on the typical colors of Dien Bien province tourism. In which, yellow symbolizes historical - spiritual tourism, symbolizes faith and aspiration; indigo, green, light purple symbolize cultural tourism, exploring natural landscapes; blue symbolizes resort tourism, entertainment, health care, helps balance energy and brings positive emotions.
The logo and slogan of the National Tourism Year - Dien Bien 2024 take the central image of the Dien Bien Phu Victory Monument with the desire to introduce the heroic history, the aspiration for peace and towards the future development of Dien Bien province combined with the colorful stylized image of the Ban flower expressing its characteristic beauty, bringing joyful energy, expressing beauty, diversity and richness.
The heart of the Ban flower is stylized with the image of 3 pistils surrounded by a heart shape, thereby expressing emotional values, while also conveying the feelings of the land and friendly, hospitable people of Dien Bien. The brocade pattern represents the unique and distinctive cultural features of the 19 ethnic groups in Dien Bien, united together to build and firmly protect the border land of the Fatherland.
The logo and slogan of National Tourism Year - Dien Bien 2024 express an invitation for tourists to come to Dien Bien province to relive the glorious history and have endless experiences, to love the westernmost land of the Fatherland more.
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