Help businesses build brands and sell on digital platforms

At the training session, the representative of the Trade Promotion Agency emphasized that the effective application of digital transformation solutions brings many practical benefits to businesses, helping businesses save time, costs, and human resources; at the same time, helping businesses reach potential customers through online channels and better understand customer needs, thereby developing more effective trade promotion strategies.

To promote regional linkage activities and apply science and technology to improve production and business capacity in a circular direction, towards a green and sustainable economy , the Trade Promotion Agency has coordinated with TikTok, Alibaba.com, and related units to organize a training program on digital business skills to develop brands and build images for businesses and cooperatives in the Southeast region.

The training course aims to support businesses, cooperatives, and business households in the Southeast region to increase the application of digital transformation in trade promotion; improve the level of using information technology applications on smartphones; how to participate in digital platforms, livestream skills to promote product images.

Experts discuss business skills and branding on digital platforms.

In addition, the training course also focuses on training skills and providing direct guidance to businesses and cooperatives on how to sell online (livestream); building booths on digital platforms to create videos promoting product brands... helping to increase opportunities for trade connections and boost product consumption.

At the end of the training course, students will practice livestream sales with instructors from the TikTok Shop platform directly instructing and implementing.

This is a practical method to help students quickly grasp the issues in implementing trade promotion activities in the digital environment, especially livestream sales activities.

Source: https://nhandan.vn/giup-doanh-nghiep-xay-dung-thuong-hieu-ban-hang-tren-nen-tang-so-post821581.html