Katinat apologizes after controversial announcement of donating 1,000 VND/glass of water to support Northern compatriots

A few hours ago, the Katinat beverage chain apologized to customers when its donation of 1,000 VND for each glass of water sold to support the people of the North met with mixed opinions.

Katinat apologizes and posts a photo of the transfer of 1 billion VND to support the people of the North.

A few hours ago, on the fanpage of the beverage brand Katinat posted an apology to customers regarding donations to support people affected by natural disasters in the North.

"Katinat would like to sincerely apologize to customers for the misunderstandings that have led to conflicting opinions in our efforts to join hands with people in flood-hit areas," the chain said.

At the same time, Katinat announced that it had contributed 1 billion VND directly to the Vietnam Fatherland Front - Central Relief Committee, instead of deducting and transferring based on the actual number of cups served each day as planned.

According to the company, this amount is expected to be drawn from 1 million glasses of water that are estimated to be served in 19 days across the system (from September 12 to September 30).

In addition, the company said that on October 1, Katinat will update the actual amount of money withdrawn during the period from September 12 to September 30 and make it public.

In case more than 1 million Katinat cups are served, the company will make additional deductions and continue to contribute to the Vietnam Fatherland Front.

Previously, on September 11, this business posted a donation program to the people of the North by "Katinat will donate 1,000 VND for each glass of water sold in the system from September 12 to September 30, accompanying the North to overcome the situation. "consequences of natural disasters".

Immediately after being posted, this form of contribution by Katinat received many mixed opinions. As of 5:30 p.m. on September 12, it had received more than 29,000 shares, including many opinions that the brand's communication style was "unpolite" even though the program aimed to share the difficulties of people heavily affected by natural disasters, leading Katinat to immediately apologize.

Source: https://baoquangninh.vn/katinat-xin-loi-sau-thong-bao-trich-1-000-dong-ly-nuoc-ung-ho-dong-bao-mien-bac-gay-tranh-cai-3318730.html