Nokia is one of the world's leading brands in mobile technology. HMD Global's decision to exit the smartphone business marks a significant strategic shift in the mobile device industry.
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| One of Nokia's early phones. |
From February 2024, Nokia's official website will remove the smartphone-specific sections, symbolizing the brand's departure from this segment.
To provide users with information about the company's products, including classic Nokia models and new developments from partners, HMD Global will update its own website, hmd.com.
This strategic move reflects HMD Global's desire to adapt to the rapidly changing and fierce mobile technology market while seeking new directions for growth.
Not only did the website change, the X social media account with more than 204,000 followers, including old and new Nokia fans, also changed its name from @nokiamobile to @HMDglobal. This account was born in 2017 and many users wanted Nokia to reappear in the smartphone market.
For fans of the Nokia phone brand, this may be an iconic moment, but for the company itself, it will be the beginning of an era of innovation.
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