On July 12, the European Union (EU) said that the blue authentication marks on billionaire Elon Musk's X could "mislead" users. At the same time, the agency also accused X of failing to meet requirements on transparency and accountability.
This is the first time the EU has brought charges against a tech company since the bloc's Digital Services Act (DSA) came into effect on August 25, 2023. The DSA is considered one of the EU's most ambitious laws on controlling online content.
Under the plan, online platforms will be required to take more responsibility for protecting users in Europe and removing harmful or illegal content from their platforms. Those who violate the rules risk heavy fines.
This law shows the EU's efforts to create a safe and healthy online space for users.
EU regulators have investigated X's blue tick service, arguing that the verification tick is a tactic that is inconsistent with DSA rules and could be abused by individuals or organizations to deceive users.
Before billionaire Elon Musk bought X (then known as Twitter), blue verification checks were reserved for celebrities, politicians , and social media influencers. After the site was acquired by the Tesla boss in 2022, the blue check was granted to any user who paid $8/month.
The European Commission (EC) also accused X of failing to comply with advertising transparency rules.
Under the DSA, platforms must publish a database of all the digital advertising they have done, with details such as who paid for the ad and the target audience of the ad.
However, X’s ad database was said to be “unsearchable and unreliable,” and had “design features and access barriers” that made the site “unsuitable for transparency purposes.” X has not yet commented on the incident.
Source: https://kinhtedothi.vn/mang-xa-hoi-x-dang-danh-lua-nguoi-dung-bang-dau-xac-thuc-xanh.html
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