This is proof of the appeal of this "national" noodle brand to Vietnamese consumers over the past time.
The Best Brand Rankings 2022 in Vietnam is conducted by Decision Lab, the exclusive partner in Vietnam of global research firm YouGov. The ranking is based on nearly 33,000 interviews with consumers and is considered one of the most comprehensive surveys and assessments of consumption in Vietnam.
Brands are ranked based on the YouGov BrandIndex, which measures the overall health of a brand based on the average score of factors such as Impression, Quality, Value, Satisfaction, Recommendation, and Trust.
Photo: Source from Decision Lab
To be in this ranking at 8th place, 9 places higher than in 2022, the Hao Hao noodle brand was monitored by Decision Lab for 6 consecutive months, and observed for 18 months before being named in the Top 3 most improved brands in 2023. That shows that the brand must maintain its long-term performance to be in this ranking.
In addition, Hao Hao noodles also ranked Top 3 in the list of 10 most improved brands in 2023, with outstanding brand health.
Photo: Source from Decision Lab
In addition, in November 2023, the Vietnam Record Organization certified Hao Hao noodles as the instant noodle brand with the highest consumption in Vietnam from 2000 to present (data from 2000 to 2023).
Certificate of Vietnam Record Organization for Hao Hao noodles in November 2023.
Hao Hao Noodles was launched by Acecook Vietnam Company in 2000 when the instant noodle market was still quite young. This is a product of the perfect combination of Japanese technology and Vietnamese flavor, so since its inception until now, after more than 20 years of appearance, this brand has always attracted Vietnamese consumers, becoming an indispensable product in Vietnamese family kitchens.
This is the continuous effort of Acecook Vietnam's product research team, always trying to develop new products suitable to the tastes of Vietnamese consumers.
Sharing about the joy coming at the end of this year, Mr. Shimamura Masafumi - Marketing Director of Acecook Vietnam said: " We believe that today's good results are thanks to the support of consumers across the country and this is the motivation for Acecook Vietnam brands in general and Hao Hao noodles in particular to always strive to improve and develop every day, bringing the best products not only to domestic customers, but also bringing Vietnamese flavor products to the international level in the future" .
Bao Anh
Source
Comment (0)