Talent
Ho Ngoc Ha showed her talent during her modeling days - a period that most audiences have forgotten because of her current successful singing career.
With her height, face, charisma and what she showed at the 2002 Asian Fashion Model Search (Today's Vietnam Supermodel - PV), she completely showed enough potential to pursue a high position in this profession.
For unknown reasons, Ho Ngoc Ha did not choose to continue with her modeling career but instead pursued music .
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When she first entered the industry, public opinion judged Ho Ngoc Ha as a "singing model" for a long time - harsh but not wrong. Because at that time, she sang poorly, had a weak voice and no technique; was shallow in her handling and artistic personality; and her performance was not really attractive.
Ho Ngoc Ha focused on developing her strengths first, gradually winning over the audience with her eye-catching and attractive performance skills. Over time, she quietly studied music, practiced singing, and improved her voice and technique.
At present, Ho Ngoc Ha has erased the old rumors of her poor singing. No one remembers that she used to be a model or calls her a "singing model". If so, she would be "the most successful model who has entered the singing industry in Vietnam".
Ho Ngoc Ha affirms herself as a performer with good singing ability and fairly good vocal technique.
The singer’s remarkable progress has even sparked some debate on social media. However, it’s unnecessary because it’s clear that she has never reached the level of a true vocalist.
Understand the nature of entertainment
If it were only talent and appearance, Ho Ngoc Ha would hardly have achieved her current position. Her career journey is much more interesting; it contains stories and can become lessons for future generations of artists.
The Vietnamese entertainment market has similar characteristics to other markets in the region such as China, Korea, Thailand, Japan... There, the concept of "entertainment" has never been purely a story of talent and expertise.
The market is also an ecosystem - where audiences not only consume works but also images, stories, emotions and even controversies surrounding artists.
Ho Ngoc Ha performs hotly at "Asia Festival Song" in 2009
Throughout her career, Ho Ngoc Ha has always had "big" personal scandals such as: her wedding at the age of 17, her love affair with musician Duc Tri, her nude art photo shoot, living with businessman Quoc Cuong (Cuong Do La), her relationship with businessman K...
In particular, there are scandals such as third party suspicions with the utmost seriousness, capable of ruining a career.
For many artists, each scandal is like "playing with fire", but Ho Ngoc Ha has experienced countless times "performing with fire" in public.
The scandals certainly tarnish her reputation, but on the positive side, they help her name stay hot and attract attention. This is quite obvious because the public always needs stories to follow, discuss, or idolize.
From the beginning of her career, Ho Ngoc Ha did not avoid but chose to live with the scandal. Building a separate personal image, not trying to be a "good girl" or changing to please the majority shows that she does not follow short-term trends but positions her image for the long term.
Ho Ngoc Ha's secret is to never challenge the limits of ethics and law. For example, up to now, no one or evidence has confirmed the real relationship between Ho Ngoc Ha and businessman K. Therefore, the suspicion of a third person through the unidentified leaked images will forever remain a rumor spread by word of mouth.
After the scandal, Ho Ngoc Ha always chose to "disappear" from showbiz for a while, then returned with positive information such as doing charity work or appearing at events of sufficient importance. This repeated action shows that the female singer is wise enough, knowing when to appear and when to disappear.
Comprehensive branding
Besides being sensitive and understanding the nature of the entertainment industry, Ho Ngoc Ha is one of the few Vietnamese artists with a methodical development strategy.
Specifically, it is a self-branding strategy, turning yourself into a multi-purpose entertainment product, thereby maximizing profits from all aspects of life.
Unlike traditional artists who only focus on artistic activities and making money from their works, Ho Ngoc Ha represents a group of modern stars who build a comprehensive brand.
There, she provides the main product which is music; the secondary products are personal images, private stories, fashion styles, scandals...
Audiences like to think they're seeing the real life of their stars, but they don't realize that all the content they're exposed to is carefully curated, even a well-invested PR plan.
The unique point in the way Ho Ngoc Ha has built her image in recent years is "luxurious intimacy".
She always appears with the most fashionable and luxurious look, whether in person or through photos and videos . However, the A-list star - who holds the status of "Friend of the House" of Gucci, Bvlgari - has close gestures, jokes innocently but moderately, sometimes charmingly mixed with a Southern accent. The interesting contrast creates attraction, gradually becoming a brand positioning feature for Ho Ngoc Ha.
In addition, Ho Ngoc Ha's appeal also comes from her success in maintaining a sense of curiosity in the audience. Even when there is no scandal, she still shows awareness that the entertainment industry needs quiet moments and avoids appearing "overwhelmingly" 24/7.
All of her personal media activities are deployed in moderation, reasonably, creating a sense of mystery and elusiveness. Therefore, even when she is no longer active, she is still the center of attention every time she appears, no one can guess what she will do next.
The way Ho Ngoc Ha controls her image in a "catch and release" style today is almost the same as the way she controlled and exploited scandals in the past.
MV "Dawn" - a pretty good product of Ho Ngoc Ha in recent years
A smart move
In 2017, Ho Ngoc Ha and Kim Ly started a romantic relationship, opening the way for an amazing change in public image.
After eight years with Kim Ly, she became a good wife and mother of three children; in addition, she was also a civilized and responsible ex-girlfriend of her past marriage.
Notably, Ho Ngoc Ha has not been involved in any mid-level or higher scandals during this period, contributing greatly to erasing her controversial image from the past. Regarding her career, she has focused on alternating between cosmetics business and singing.
The singer's music after Kim Ly's milestone also changed significantly, gradually leaning towards the image of a beautiful, experienced and profound "singing woman".
This is a safe and suitable direction for her at the moment. Because every time she releases a product that experiments with a new style, Ho Ngoc Ha shows signs of being old and outdated in the music flow of the market, especially after the milestone of the MV Lonely on the Sofa in 2022.
In short, if the entertainment industry is a system that operates according to rules, then Ho Ngoc Ha is successful because she adapts excellently to that system.
Having fallen countless times and then stood up, overcome, and even exploited the failures to her advantage, she took success as a worthy reward.
Ho Ngoc Ha also shows that she is most suitable for the title "Queen of Entertainment" - understanding what the public needs and thoroughly understanding the philosophy of art for the public.
Le Thi My Niem
Source: https://vietnamnet.vn/su-am-hieu-den-dang-so-cua-ho-ngoc-ha-2401511.html
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