After a series of major companies such as Disney, IBM and Apple stopped advertising on X because of Elon Musk's controversial views, the platform's value has dropped 70% from its $44 billion selling price in 2023, according to Fidelity .
X has introduced a new TikTok-like video feature that allows users to upload longer videos . The company says the feature has more than 100 million daily users, with more than half of them coming from Gen Z, X’s fastest-growing demographic. However, X’s blog post doesn’t provide any numbers to back it up.
Billionaire Elon Musk's controversial statements have often caused X trouble.
Billionaire Elon Musk said X is starting to add ads to videos, similar to YouTube, that users can skip after 5 seconds. In addition, the company will try to adjust to reduce latency when livestreaming on X.
In a blog post, X revealed that it has paid more than 80,000 creators over the past year. To be eligible for the money, users must be a Twitter Blue subscriber and have more than 5 million tweet impressions per month over the past three months. Additionally, posts must pass a standard review. Twitter said that posts that include pornography, violence, criminal behavior, drugs, alcohol, gambling, and get-rich-quick schemes will not be eligible for the money.
X claims to have made ads “more relevant and impactful,” resulting in a 22% increase in overall user engagement with ads. However, many people continue to complain about the high number of fake ads being displayed on the platform.
In 2024, X plans to focus on improving user experience, advertising through artificial intelligence (AI), implementing payment services, and improving post recommendation capabilities.
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