With the message “Party Smoothly, Drive Comfortablely”, Heineken 0.0 pioneers in bringing a “non-alcoholic” festive season full of joy. This is a drink in the category of reliable non-alcoholic drinks, still retaining the smooth and refreshing taste of barley. Heineken 0.0 accompanies consumers in every smooth party while still comfortably driving home, ensuring compliance with traffic safety regulations.
The impressive message received a lot of attention and response from consumers. “ Next time I go to a party, I will try this Heineken 0.0. Many times I went to a party and accidentally drove, so I had to leave my car at the restaurant, but having Heineken 0.0 is great,” commented Nguyen Nam.
In the near future, Heineken 0.0 will bring product experience activities to crowded "coordinates" of Ho Chi Minh City. In addition, Heineken 0.0 accompanies drivers with Non-Alcohol Stations on routes from Ho Chi Minh City to the provinces. In parallel, Heineken 0.0 appears with a series of celebrities and wedding centers to create the trend of Non-Alcohol Parties.
Bao Anh
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